Watch: The agentic marketing organization - Building a foundation for your AI future

AI is actively reshaping how teams operate. Marketing leaders not only need to assess how to integrate AI into their teams’ workflows today, but how they need to build an entirely new foundation for the next decade of change.

Watch this expert panel of marketing and data leaders as they discuss their real-world experience and advice on rethinking their organization, team structure, roles, and workflows for an agentic future.

You’ll learn:

• How to evaluate and redesign your org for AI-powered execution

• Which roles, skills, and team structures will define the next decade

• How leaders are navigating change management and early adoption in real time