Scott Brinker: Now is the right time for data transformation

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Scott Brinker: Now is the right time for data transformation

Watch the keynote from GrowthLoop Live 2024, where Scott Brinker discusses the evolving landscape of martech and the critical role of data layers and AI in shaping customer experiences.

Undoubtedly, the collaboration of martech and data is at an inflection point that is changing the dynamics of how teams operate. As GrowthLoop Live’s Keynote Speaker, Scott Brinker, aka “the godfather of martech,” sat down with GrowthLoop VP of Marketing Rebecca Corliss for a Q&A on why now is the perfect moment to undergo a data transformation within your organization.

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Scott Brinker: Now is the right time for data transformation

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