AI won’t fix broken marketing, but data will.
In this Martech for 2026 conversation with Scott Brinker and Frans Riemersma, GrowthLoop VP of Marketing Rebecca Corliss breaks down the real reason most marketing teams struggle to succeed with AI: the AI readiness gap — a data problem hiding in plain sight.
Rebecca explains:
Why AI is not plug-and-play
The urgent pressures driving teams toward AI adoption
How data centralization unlocks faster activation and compound growth
Why composability beats the old all-in-one suite model
The rise of the marketing intelligence layer and what skills marketers need for 2026
What makes a great AI pilot vs. a bad one
How channel marketers must evolve into lifecycle marketers
The one decision every marketing leader must make this year
Whether you're a CMO, marketing ops leader, or AI-curious marketer, this interview is packed with insight you can act on right away.
Watch the interview recording now and don't forget to pick up your copy of the Martech for 2026 report.
Original interview aired December 2, 2025.
