Bob Flores, Enterprise Account Director at Snowflake shares his perspective on the evolution of the MarTech space–most notably, how the data cloud is disrupting the traditional CDP market. Watch the full episode to learn more about why more organizations are rejecting the idea of data silos and moving toward a single source of truth in their organization–their data clouds.
More GrowthLoop Content
Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance

The 5 habits of highly effective marketing teams
GrowthLoop CEO Chris O’Neill reflects on what separates high-growth marketing teams from the rest, based on findings from the 2025 AI and Marketing Performance Index
Read Story
4 steps marketers can take to embrace AI and ease the pressure
Read how AI is transforming marketing by streamlining data analysis, speeding up campaign creation, and enabling one-to-one personalization.
Read Story
How marketers use autonomous AI (and where they still want control)
Learn about the current state of autonomous AI in marketing, including how teams use AI tools and what challenges they’re facing, based on new research.
Read StoryMore Flywheel Content
Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance

The 5 habits of highly effective marketing teams
GrowthLoop CEO Chris O’Neill reflects on what separates high-growth marketing teams from the rest, based on findings from the 2025 AI and Marketing Performance Index
Read Story
4 steps marketers can take to embrace AI and ease the pressure
Read how AI is transforming marketing by streamlining data analysis, speeding up campaign creation, and enabling one-to-one personalization.
Read Story
How marketers use autonomous AI (and where they still want control)
Learn about the current state of autonomous AI in marketing, including how teams use AI tools and what challenges they’re facing, based on new research.
Read Story