How NASCAR launches personalized audiences in under a minute

Watch The Recording
How NASCAR launches personalized audiences in under a minute

With their unique architecture and unified data, NASCAR has built more than 4,000 audiences and launched two thousand campaigns — all with previously unimaginable speed and agility.

Join Damian Arbuckle, Senior Director of Consumer Intelligence at NASCAR, Michelene Rabbitt, Head of Sports & Music, Snowflake, and GrowthLoop’s Chief Data Strategy Officer, Anthony Rotio to hear how NASCAR is revolutionizing how the sports industry leverages customer data to drive meaningful connections with its fans. To avoid siloed information stored across multiple sources, NASCAR migrated their data to a single view on the Snowflake Data Cloud with an activation layer to drive growth. With this unique architecture, they’ve built more than 4,000 audiences and launched 2,000 campaigns–all with previously unimaginable speed and agility.

How NASCAR launches personalized audiences in under a minute

More Flywheel Content

  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
GrowthLoop Compound Marketing Engine Now Powered by Snowflake Cortex AI

GrowthLoop Compound Marketing Engine Now Powered by Snowflake Cortex AI

Data and Marketing teams can unite within Snowflake, leveraging OpenAI to activate Growth Agents and drive compounding growth

Read Story
AI agents, meet your data: Compound Marketing Engine now runs natively in Snowflake

AI agents, meet your data: Compound Marketing Engine now runs natively in Snowflake

Data and marketing teams can now unite within Snowflake, leveraging OpenAI to activate Growth Agents and drive compounding growth.

Read Story
GrowthLoop co-founder releases new book, a must-read for leaders looking to unlock AI’s full potential

GrowthLoop co-founder releases new book, a must-read for leaders looking to unlock AI’s full potential

GrowthLoop Co-Founder David Joosten has launched a new book, "First-Party Data Activation," a strategic guide for marketers looking to unlock AI’s full potential.

Read Story
Oops! Something went wrong while submitting the form.