How the Royals use unified data to elevate fan experiences

Watch The Recording
How the Royals use unified data to elevate fan experiences

Hear how the Kansas City Royals analyze multiple interaction data sources to push the envelope on what’s possible to deliver on the vision of a truly remarkable fan experience.

Join Brian Himstedt, VP of Technology & Business Analytics at the Kansas City Royals and Nolan Kruse, Director of Customer Solutions at GrowthLoop, as they look back on the Royals’ journey to their now unified data state. Learn about the challenges faced, the solutions implemented, and the measurable impact of unified data on their CRM and email campaigns. But unified data is just the beginning. Hear how to analyze multiple interaction data sources to push the envelope on what’s possible to deliver on the vision of a truly remarkable fan experience. What’s possible is now.

How the Royals use unified data to elevate fan experiences

More Flywheel Content

  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
Meet the Growth Agents episode two: Audience Agent

Meet the Growth Agents episode two: Audience Agent

See how Audience Agent creates dynamic, high-precision audience segments using campaign performance, customer behavior, and traits pulled directly from your data warehouse.

Read Story
Meet the Growth Agents episode one: Research Agent

Meet the Growth Agents episode one: Research Agent

Learn about Research Agent, an AI-powered tool that brings public internet data into the fold to enhance marketing decision-making.

Read Story
Agentic AI: The superpower underlying GrowthLoop’s Compound Marketing Engine

Agentic AI: The superpower underlying GrowthLoop’s Compound Marketing Engine

AI doesn’t have to be a black box or a gimmick. GrowthLoop’s Compound Marketing Engine uses agentic AI to help marketers move faster, experiment smarter, and continuously improve their campaigns. Learn how six purpose-built agents work together on your data cloud to accelerate the entire marketing cycle.

Read Story
Oops! Something went wrong while submitting the form.