How the Royals use unified data to elevate fan experiences

Join Brian Himstedt, VP of Technology & Business Analytics at the Kansas City Royals and Nolan Kruse, Director of Customer Solutions at GrowthLoop, as they look back on the Royals’ journey to their now unified data state. Learn about the challenges faced, the solutions implemented, and the measurable impact of unified data on their CRM and email campaigns. But unified data is just the beginning. Hear how to analyze multiple interaction data sources to push the envelope on what’s possible to deliver on the vision of a truly remarkable fan experience. What’s possible is now.