How Allegro doubled ROAS with AI-powered commerce media

Watch The Recording
How Allegro doubled ROAS with AI-powered commerce media

Commerce media is exploding as a revenue source for retailers, as they can monetize large amounts of customer data within Google Cloud. In this session, Allegro explains how it's driving the future of retail media by leveraging compound marketing across all channels.

By partnering with Google Cloud and enabling the GrowthLoop Compound Marketing Engine, Allegro automated audience creation and controls the delivery of highly personalized advertising across multiple channels.

Learn how Allegro went from a bold idea to doubling return on ad spend (ROAS) in just two months.

Watch this masterclass recording from the Online Marketing Rockstars Festival in Hamburg, Germany. Filmed on May 6, 2025.

Speakers:

  • Andreas Misera, GrowthLoop
  • Carolin Eggers, Google Cloud
  • Dawid Kin, Allegro
  • Ewa Czerska, Allegro

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How Allegro doubled ROAS with AI-powered commerce media

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