Darrell Alfonso: Balance martech tools and strategy (Part 1)

In this "Marketing, From the Source" episode featuring Darrell Alfonso from Indeed, he discusses the importance of not letting the tools dictate your marketing strategy. He shares tips on how to navigate the various martech tools available and how to find a balance between building a marketing strategy and leveraging the tools to get the most value. Darrell emphasizes the need to understand the customer's journey and find a holistic view of the customer to deliver value through marketing. He also highlights the importance of aligning marketing efforts with business goals and metrics.

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Darrell Alfonso: Balance martech tools and strategy (Part 1)

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In this "Marketing, From the Source" episode featuring Darrell Alfonso from Indeed, he discusses the importance of not letting the tools dictate your marketing strategy. He shares tips on how to navigate the various martech tools available and how to find a balance between building a marketing strategy and leveraging the tools to get the most value. Darrell emphasizes the need to understand the customer's journey and find a holistic view of the customer to deliver value through marketing. He also highlights the importance of aligning marketing efforts with business goals and metrics.

Darrell Alfonso: Balance martech tools and strategy (Part 1)

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    Visual Audience Builder

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    SQL Audience Builder

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    Share Audiences
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    Audience Templates
  • Approvals and Governance
    Approvals & Governance
The future of audience building is on the cloud

The future of audience building is on the cloud

Learn why composable, cloud-native audience building is the future.

Read Story
How to scale personalization (and fix your customer experience) with the right tech stack

How to scale personalization (and fix your customer experience) with the right tech stack

Learn which martech tools support marketing personalization at scale.

Read Story
How to set up your data cloud to power marketing campaigns

How to set up your data cloud to power marketing campaigns

Learn how to connect your data cloud to a composable orchestration tool like GrowthLoop, where you can build targeted audiences and personalized customer journeys directly from your single source of truth.

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