In this "Marketing, From the Source" episode featuring Darrell Alfonso from Indeed, he discusses the importance of not letting the tools dictate your marketing strategy. He shares tips on how to navigate the various martech tools available and how to find a balance between building a marketing strategy and leveraging the tools to get the most value. Darrell emphasizes the need to understand the customer's journey and find a holistic view of the customer to deliver value through marketing. He also highlights the importance of aligning marketing efforts with business goals and metrics.
More GrowthLoop Content
Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance

How marketers use autonomous AI (and where they still want control)
Learn about the current state of autonomous AI in marketing, including how teams use AI tools and what challenges they’re facing, based on new research.
Read Story
How agentic AI enables marketing personalization at scale for better customer experiences
Explore the current state of agentic AI in marketing, where it’s headed, and use cases you can start exploring.
Read Story
Despite promise of AI and growing pressure to perform, only 1 in 5 marketers see fast growth
A new study from GrowthLoop, a pioneer in AI-driven marketing acceleration, reveals a growing disconnect between the hype around AI and the lived experiences of marketing leaders.
Read StoryMore Flywheel Content
Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance

How marketers use autonomous AI (and where they still want control)
Learn about the current state of autonomous AI in marketing, including how teams use AI tools and what challenges they’re facing, based on new research.
Read Story
How agentic AI enables marketing personalization at scale for better customer experiences
Explore the current state of agentic AI in marketing, where it’s headed, and use cases you can start exploring.
Read Story
Despite promise of AI and growing pressure to perform, only 1 in 5 marketers see fast growth
A new study from GrowthLoop, a pioneer in AI-driven marketing acceleration, reveals a growing disconnect between the hype around AI and the lived experiences of marketing leaders.
Read Story