GrowthLoop Blog
Why traditional CDPs are a melting ice cube
Traditional CDPs represent the last 10 years of marketing. Cloud-native, AI-powered platforms represent the next 10.
Chris O'Neill
6 signs it's time to optimize your martech stack for better performance
Is one of your tech investments no longer helping your organization? Learn how to evaluate your tech stack so you can streamline your costs while improving the customer and employee experience.
Nolan Kruse
Why a composable CDP is key to your retail media network strategy
A retail media network (RMN) lets marketplaces monetize one of their best assets: customer data. Here’s how to drive more value from your RMN using a composable CDP.
Anthony Rotio
How does a composable CDP use large language models (LLM)?
Learn how composable CDPs and LLMs work together for customized marketing campaign recommendations.
Chris Sell
Pros and Cons of a Customer Data Platform
In recent years, Customer Data Platforms (CDPs) have often been touted as the next big platform for marketing. While there’s certainly a lot of noise around the technology, is it really the best solution for unifying data and business intelligence?
Anthony Rotio
What is CDP Identity Resolution Missing?
Hint: Most of your customer data
Anthony Rotio
The modern customer data stack
Learn about a better alternative to customer data platforms.
Tameem Iftikhar
Should I build or buy a CDP?
Weigh the pros and cons of building an in-house solution vs. buying a packaged customer data platform (CDP). Read to the end for a surprise, third option.
Chris Sell
Unlock the full value of your customer data
Get in touch with our team to learn how you can use GrowthLoop to activate data from your data warehouse to drive more revenue.
