GrowthLoop Blog
Articles highlighting the power of unified data and tips for activating that data across customer journeys.
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GrowthLoop partners with Costco to power retail media operations with its compound marketing engine
Costco Wholesale Corporation has selected GrowthLoop to help accelerate and support the company's growing retail media business.
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Marketers: Here’s why you need a data warehouse
Dive into how data warehouses unlock powerful campaigns for marketers and valuable insights for data teams.
How to choose the right customer data solution
Use this customer data platform guide to find a solution that helps you unlock truly data-driven marketing. Compare marketing clouds, CDPs, and in-house solutions.
Guide: Using the GrowthLoop composable CDP on Snowflake
Explore how a composable CDP on top of your Snowflake data cloud will help you build more effective campaigns that reduce churn and improve ROI.
Guide: Using the GrowthLoop composable CDP on BigQuery
Learn the benefits of building a composable CDP on top of your data warehouse in BigQuery and how brands like Mercari and the Boston Red Sox have used this solution to leverage customer insights for higher ROI.
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How Generative Marketing elevates workflows and journeys
Generative Marketing is a brand-new application of generative AI that goes beyond content creation. It enables marketing teams to integrate the limitless potential of generative AI into their marketing toolkit.
Data and Generative AI in martech: Scott Brinker's lessons
Discover key takeaways from a recent discussion between Scott Brinker and Chris Sell as they delve into unified databases, generative AI, and what creative innovation will look like going forward.
Generative AI is taming the complexity of modern marketing
Delving into a summary of GrowthLoop’s session at Google Cloud Next ‘23 with Typeface, Google Cloud, Boston Red Sox, and Tripadvisor.
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Google Cloud Next 2023: GrowthLoop's event recap
Learn more about all of the exciting GrowthLoop news to come out of Google Cloud Next 2023.
Easy Button: Ingest and activate data, measure results
Introducing our latest innovation in martech, Easy Button. Ingest data from your trusted marketing sources, activate it across channels, and measure the results–all in a single day.
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