GrowthLoop Blog
Articles highlighting the power of unified data and tips for activating that data across customer journeys.
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4 steps marketers can take to embrace AI and ease the pressure
Read how AI is transforming marketing by streamlining data analysis, speeding up campaign creation, and enabling one-to-one personalization.
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Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance

Introducing Flywheel Recipes
Flywheel Recipes suggests intelligent audience segments based on industry best practices, automatically builds them and enables sharing recipes among teammates.

How to Send Data from Snowflake to YouTube Ads
Step-by-step instructions on how to send data from your Snowflake Data Cloud into YouTube ads and create audiences for advertising campaigns.

Am I Ready to Activate Data from my Data Warehouse?
It is time to accept that your data will never be perfect and waiting to activate it is wasteful. Learn how to avoid analysis paralysis, take a practical approach and start driving value from your data cloud today.

Everything to Know About Data Activation
What is Data Activation and how can it supercharge your marketing efforts? Find out the importance of activating your data today.

How to Send Data from Snowflake to Instagram Ads
Learn how to activate your customer data from Snowflake to Instagram Ads in the time it takes to brew a cup of coffee.

Why Customer Segmentation is Important
Do you know how to group your customers and target them with the right message? Here's why customer segmentation is so important, and how to get started.

What is Predictive Modeling in Marketing?
Predictive modeling is a powerful tool for marketers. Learn what it is, how it works, and why you should be using it to make more informed marketing decisions.

How to Get Customers Through Your Onboarding Process Faster
Even with a well-designed onboarding process, customers can still take their time. But there are some things you can do to help them through the process quickly, and start your relationship off with a great customer experience.

You Don’t Need Real-Time - The Fallacy of Real-Time
Learn about the fallacy of real-time data processing and why microbatching or a frequent schedule can accomplish the task.
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