GrowthLoop and MetaRouter solution: Future-proof marketing

GrowthLoop, the leader in composable Customer Data Platforms (CDP), proudly announces its partnership with MetaRouter, the trailblazers in server-side data infrastructure. Together, they unlock a powerful dual solution, combining privacy-centric, first-party data collection with a composable, code-free CDP.

Beyond merely broadening addressability for marketing teams, this partnership allows for the seamless integration of anonymous user behavior into organizations’ existing customer data stack, eliminating additional costs associated with transferring data into legacy CDPs. This marks the first instance where companies can achieve such integration within their own data cloud, which enables teams to maintain a robust security posture.

This joint solution unlocks the ability to more accurately target these users with personalized marketing campaigns built in GrowthLoop.

“Now marketers can orchestrate the full customer journey from acquisition to lifecycle to retention in one place, to power the entire martech stack and deliver more valuable, consistent communication with customers and prospects,” said Anthony Rotio, Chief Data Strategy Officer at GrowthLoop. “GrowthLoop and MetaRouter’s open, composable architecture is built on an organization’s own data cloud. This allows enterprises to own their own destiny and avoid vendor lock in, while driving meaningful incremental results. Perhaps most exciting to me is that the Anonymous-to-Known solution is more cost effective than a traditional CDP and can deliver value significantly faster.”

Conquering data challenges

Businesses today are drowning in fragmented customer data, hindering growth and personalization. This partnership tackles head-on:

Unknown audience information: With the deprecation of third-party cookies, organizations are faced with a gap in actionable customer data from digital sources.
Data silos: Many marketing teams find themselves siloed across various channel-specific tools, resulting in a disjointed strategy and experience for customers.
Complex implementations: Traditional CDPs come with high data storage costs and costly, time-intensive implementations.

“In an era where data challenges are omnipresent, the GrowthLoop + MetaRouter partnership heralds a transformative solution for businesses grappling with fragmented customer data. As third-party cookies fade away, the ability to identify anonymous users becomes paramount, allowing marketing teams to craft targeted campaigns in the ever-evolving digital landscape,” said Surya Kunju, Marketing Cloud & Retail Media Lead, Google Cloud. “I applaud this collaboration for its pivotal role in conquering the complex landscape of unknown audience information, data silos, and intricate implementations.”

The GrowthLoop and MetaRouter partnership unlocks

Anonymous-to-known audiences

Move beyond the browser, and identify anonymous users to create a foundation for larger and more targeted audience engagement.

A 360-degree view of the customer

Access a single source of truth in the data cloud with a solution tailored for Google Cloud and Snowflake. Centralizing this data provides a singular, real-time view for single- or cross-channel activation, plus the data cloud allows businesses to maintain complete control over data with robust privacy features that meet evolving regulations.

Full lifecycle marketing

This partnership unlocks full lifecycle marketing from acquisition to retention. Marketers can now craft highly targeted and impactful marketing strategies based on the behavior of previously anonymous users.

Composable CDP capabilities

Retain the power to add best-in-breed tools to your martech stack with a flexible composable architecture on the data cloud.
Segment audiences to deliver personalized experiences wherever your customers spend their time.
Build highly tailored cross-channel journeys for acquisition, upsell, cross-sell, and churn winback.

Increased efficiency with generative marketing

Partner with a collaborative AI to generate suggestions for audience segments, cross-channel journeys, and even campaign creative.

"When every brand interaction counts, enterprises need purpose-built technology to identify, understand, and target website visitors more deeply and effectively while also protecting users from tracking and exposure when they do not consent, especially in this ever-changing regulatory and privacy-centric landscape. This partnership represents our shared commitment to delivering unmatched value to marketers and privacy stakeholders, by navigating the complexities of customer acquisition and engagement with a best-of-breed, composable solution," said Greg Brunk, Head of Product at MetaRouter. "With MetaRouter's prowess in collecting and controlling deeply informative behavioral data plus our ability to capture vendor-addressable identifiers, we significantly amplify GrowthLoop's ability to activate anonymous user segments into their impressive activation library."