Bridging Data Silos: How GrowthLoop Revolutionizes Marketing with Snowflake

July 7, 2023

Bridging Data Silos: How GrowthLoop Revolutionizes Marketing with Snowflake

Snowflake is known for breaking down data silos, and now GrowthLoop bridges the gap between data teams and marketing with its audience platform that connects to each customer’s Snowflake instance. It represents an entirely new architecture that bridges siloed tools with the universal data layer for marketers in a quick-to-deploy and easy-to-use solution. With GrowthLoop and Snowflake working hand in hand, marketing teams can unlock a world of possibilities. Generate targeted audiences, orchestrate personalized customer journeys, and measure results with remarkable speed and accuracy to drive growth.

Alison Sperling

Our co-Founder Chris Sell was recently interviewed by Daniel Myers, Senior Manager, Principal Developer Advocate at Snowflake on an episode of Powered by Snowflake. The two covered a variety of topics: the inception of GrowthLoop, the benefits of connect app architecture, and how Snowflake enables GrowthLoop to drive value for customers at scale.

“Snowflake provides our app with scalability… It's important for us to be fast for marketers. Snowflake allows us to do that. It also allows us to do that at scale and it allows us to be secure for marketers by keeping all of the data in one place.” - Chris

‍Chris gave a quick demo, walking Daniel through:

Building an audience of churned customers
Reviewing audience insights reports
Adding transaction data from Snowflake to an audience in GrowthLoop
Activating these audiences to 40+ destinations
Measuring the results from the audience after being activated to Facebook Ads

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Thanks so much to Daniel, Ashley Frizzell and the rest of the team at Snowflake for having us!

“Powered by Snowflake is a series where we interview technology leaders who are building businesses and applications on top of Snowflake. Learn how others are building data-intensive applications, data pipelines, AI/ML solutions, and integrations with Snowflake.”

Watch the full episode below!

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