GrowthLoop Blog

Explore how CHG Healthcare reinvented its data strategy from the inside out — including practical advice to help any organization navigate a similar switch. 

Find out why closed-loop marketing falls short in enabling business agility and how a unified loop unlocks intuitive, truly personalized customer experiences.

Learn why organizations don’t actually have a single view of their customers and how to fix it to deliver personalized and relevant sales and marketing.

Learn how a data strategy anchored by a central data warehouse lets you activate customer data successfully and make better business decisions company-wide.

There are hundreds of customer data platform options. How can you find the best fit for your team? Download our free CDP RFP template to help with your search.

"Data transformation" is more than just a buzzword. Learn why.

Digital advertising is an essential way to reach customers across their many online channels — but evolving privacy regulations have made tracking and targeting audiences harder than ever. This guide provides best practices and resources for improving ad performance in our privacy-focused era.

Hightouch vs Census: one is best for data engineers and the other for less experienced users. But for marketers, there’s a better alternative. Learn more.

Discover how an AWS customer data platform (CDP) will help your marketing team create targeted campaigns faster, improving revenue and ROI.