Martech Day 2024 - Creative Campaigns from Cloud Data

Rebecca Corliss, VP of Marketing at Growth Loop, joins Scott Brinker and Frans Riemersma for #MartechDay 2024. They discuss the transformation of marketing strategy and operations with advancements in marketing technology and integration with cloud data warehouses. She highlights the importance of leveraging first-party data to create unique and valuable campaigns. Corliss also explores the new possibilities for campaigns with access to data cloud attributes, such as personalized advertising and targeted media buys. She emphasizes the role of AI in enhancing user experience and sparking creativity in marketing, particularly through natural language interfaces. Additionally, Corliss discusses the collaboration between different teams within organizations and the need for marketers to prioritize learning and understanding the context of other departments. She also encourages marketers to embrace change and keep their options open for future success.

Catch the #MartechDay keynote address: https://youtu.be/HGHx6OHPIvo

Download the report: https://martechmap.typeform.com/MartechDay2024