End-to-end marketing on your data cloud with AI

In this conversation with Scott Brinker and Frans Riemersma, GrowthLoop CEO Chris O'Neill discusses the evolution of marketing technology, the role of AI, and the importance of data strategy. Chris highlights the need for organizations to adopt an agile mindset and invest in experimentation to navigate the changing landscape of marketing.

The conversation also touches on the significance of composable customer data platforms (CDPs) and the potential of AI agents in enhancing marketing efforts.

This conversation was featured as part of the Martech for 2025 webinar and report, which included "a detailed analysis of what’s actually happening with marketing technology in the maelstrom of AI madness."

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