Executing successful marketing campaigns swiftly and efficiently can be increasingly challenging, even for experienced marketers. One solution? Generative AI. At The MarTech Conference, Chris Sell, co-founder and co-CEO of GrowthLoop, and Steve Armenti, Global Demand Generation Leader at Google, got together to examine how generative AI can revolutionize marketing campaign launches, providing you with the tools to accelerate campaign execution and achieve outstanding results. You'll see real-world examples of its impact on campaign execution, from automating personalized content creation to optimizing audience targeting.