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In this episode of "Marketing, From the Source," host Chris delves into the ever-evolving MarTech landscape alongside Snowflake's VP of Product Marketing, Tim Fletcher. Together, they explore the dynamic world of marketing in 2023 and delve deep into the illuminating insights provided by Snowflake's groundbreaking "2023 Modern Data Stack Report." Tune in as Chris and Tim shed light on the pivotal role of the data cloud in modern marketing strategies. They illuminate the transformative power of Generative AI in reshaping audience targeting and content creation, offering a glimpse into the future of marketing innovation. Discover actionable insights on how marketers can take their first steps into harnessing the potential of Snowflake for marketing use cases. This episode is a must-watch for anyone seeking to stay at the forefront of the marketing technology revolution.