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In this episode of Marketing, From the Source, Chris engages in a discussion with Naveen Dittakavi, the founder and CEO of Next Vacay. The core mission of Next Vacay is to “create better global citizens” by making affordable flight deals accessible to travelers. Naveen delves into his personal background and the inspirational roots of Next Vacay. He also shares valuable insights into how his team harnesses data to unearth the best travel bargains, while effectively employing marketing technology to apprise their customers of new travel opportunities. The conversation between Chris and Naveen encompasses an exploration of contemporary technological advancements that Naveen has incorporated into Next Vacay, as well as the challenges he has encountered while navigating the plethora of data activation options available in the market.