In this episode of Marketing, From the Source, Maria Davlantes–an independent board member and experienced global executive–shared her insights on driving digital transformation for marketing teams across various sectors. She emphasized the importance of leveraging martech to enhance marketing strategies and highlighted the need to choose technology that aligns with existing tech infrastructure. Maria and Chris discussed the concept of a Hybrid Stack in martech, focusing on major components such as data and CRM. She also addressed the balance between data-driven decision making and the human touch in marketing. Furthermore, Maria touched upon the importance of evaluating the scalability of martech tools and whether they grow with the organization or become outdated over time. Watch the full video to learn more!
More GrowthLoop Content
Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance
![GrowthLoop welcomes Major League Baseball All-Star Mookie Betts to its Board of Directors](https://cdn.prod.website-files.com/6452937893cd845b6181c39e/66a11e14785501a0a4722b32_Mookie%20announcement%20-%20small.png)
GrowthLoop welcomes Major League Baseball All-Star Mookie Betts to its Board of Directors
As a member of GrowthLoop's Board of Directors, Mookie Betts will bring valuable sports and entertainment experience and insight to industry-leading composable customer data platform.
Read Story![Unified data, unified teams: The blueprint for data transformation](https://cdn.prod.website-files.com/6452937893cd845b6181c39e/66a0294ce1c93b9d7d616374_Data%20transformation%20part%201%20-%20small.png)
Unified data, unified teams: The blueprint for data transformation
"Data transformation" is more than just a buzzword. Learn why.
Read Story![How to maximize ROAS without third-party cookies](https://cdn.prod.website-files.com/6452937893cd845b6181c39e/669ad88b83632a0b580c731c_ROAS%20guide%20-%20small%20blog%20image.png)
How to maximize ROAS without third-party cookies
Digital advertising is an essential way to reach customers across their many online channels — but evolving privacy regulations have made tracking and targeting audiences harder than ever. This guide provides best practices and resources for improving ad performance in our privacy-focused era.
Read StoryMore Flywheel Content
Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance
![GrowthLoop welcomes Major League Baseball All-Star Mookie Betts to its Board of Directors](https://cdn.prod.website-files.com/6452937893cd845b6181c39e/66a11e14785501a0a4722b32_Mookie%20announcement%20-%20small.png)
GrowthLoop welcomes Major League Baseball All-Star Mookie Betts to its Board of Directors
As a member of GrowthLoop's Board of Directors, Mookie Betts will bring valuable sports and entertainment experience and insight to industry-leading composable customer data platform.
Read Story![Unified data, unified teams: The blueprint for data transformation](https://cdn.prod.website-files.com/6452937893cd845b6181c39e/66a0294ce1c93b9d7d616374_Data%20transformation%20part%201%20-%20small.png)
Unified data, unified teams: The blueprint for data transformation
"Data transformation" is more than just a buzzword. Learn why.
Read Story![How to maximize ROAS without third-party cookies](https://cdn.prod.website-files.com/6452937893cd845b6181c39e/669ad88b83632a0b580c731c_ROAS%20guide%20-%20small%20blog%20image.png)
How to maximize ROAS without third-party cookies
Digital advertising is an essential way to reach customers across their many online channels — but evolving privacy regulations have made tracking and targeting audiences harder than ever. This guide provides best practices and resources for improving ad performance in our privacy-focused era.
Read Story