Build your marketing stack: A chat with Maria Davlantes

In this episode of Marketing, From the Source, Maria Davlantes–an independent board member and experienced global executive–shared her insights on driving digital transformation for marketing teams across various sectors. She emphasized the importance of leveraging martech to enhance marketing strategies and highlighted the need to choose technology that aligns with existing tech infrastructure. Maria and Chris discussed the concept of a Hybrid Stack in martech, focusing on major components such as data and CRM. She also addressed the balance between data-driven decision making and the human touch in marketing. Furthermore, Maria touched upon the importance of evaluating the scalability of martech tools and whether they grow with the organization or become outdated over time. Watch the full video to learn more!

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Build your marketing stack: A chat with Maria Davlantes

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In this episode of Marketing, From the Source, Maria Davlantes–an independent board member and experienced global executive–shared her insights on driving digital transformation for marketing teams across various sectors. She emphasized the importance of leveraging martech to enhance marketing strategies and highlighted the need to choose technology that aligns with existing tech infrastructure. Maria and Chris discussed the concept of a Hybrid Stack in martech, focusing on major components such as data and CRM. She also addressed the balance between data-driven decision making and the human touch in marketing. Furthermore, Maria touched upon the importance of evaluating the scalability of martech tools and whether they grow with the organization or become outdated over time. Watch the full video to learn more!

Build your marketing stack: A chat with Maria Davlantes

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    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
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    Audience Templates
  • Approvals and Governance
    Approvals & Governance
Meet the Growth Agents episode two: Audience Agent

Meet the Growth Agents episode two: Audience Agent

See how Audience Agent creates dynamic, high-precision audience segments using campaign performance, customer behavior, and traits pulled directly from your data warehouse.

Read Story
Meet the Growth Agents episode one: Research Agent

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Learn about Research Agent, an AI-powered tool that brings public internet data into the fold to enhance marketing decision-making.

Read Story
Agentic AI: The superpower underlying GrowthLoop’s Compound Marketing Engine

Agentic AI: The superpower underlying GrowthLoop’s Compound Marketing Engine

AI doesn’t have to be a black box or a gimmick. GrowthLoop’s Compound Marketing Engine uses agentic AI to help marketers move faster, experiment smarter, and continuously improve their campaigns. Learn how six purpose-built agents work together on your data cloud to accelerate the entire marketing cycle.

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