Maria Davlantes, Independent Board Member and Global Marketing Executive

In this episode of Marketing, From the Source, Maria Davlantes–an independent board member and experienced global executive–shared her insights on driving digital transformation for marketing teams across various sectors. She emphasized the importance of leveraging martech to enhance marketing strategies and highlighted the need to choose technology that aligns with existing tech infrastructure. Maria and Chris discussed the concept of a Hybrid Stack in martech, focusing on major components such as data and CRM. She also addressed the balance between data-driven decision making and the human touch in marketing. Furthermore, Maria touched upon the importance of evaluating the scalability of martech tools and whether they grow with the organization or become outdated over time. Watch the full video to learn more!

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GrowthLoop Recognized as One to Watch in Snowflake’s Modern Marketing Data Stack Report

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GrowthLoop announces accelerated Customer Data Platform insights and value with Google Cloud. Easy Button: Taking setup from months to hours.

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Lessons from Scott Brinker on Data and Generative AI in MarTech

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Maria Davlantes, Independent Board Member and Global Marketing Executive

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In this episode of Marketing, From the Source, Maria Davlantes–an independent board member and experienced global executive–shared her insights on driving digital transformation for marketing teams across various sectors. She emphasized the importance of leveraging martech to enhance marketing strategies and highlighted the need to choose technology that aligns with existing tech infrastructure. Maria and Chris discussed the concept of a Hybrid Stack in martech, focusing on major components such as data and CRM. She also addressed the balance between data-driven decision making and the human touch in marketing. Furthermore, Maria touched upon the importance of evaluating the scalability of martech tools and whether they grow with the organization or become outdated over time. Watch the full video to learn more!

Maria Davlantes, Independent Board Member and Global Marketing Executive

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  • Visual Audience Builder

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    Approvals & Governance
GrowthLoop Recognized as One to Watch in Snowflake’s Modern Marketing Data Stack Report

GrowthLoop Recognized as One to Watch in Snowflake’s Modern Marketing Data Stack Report

GrowthLoop enables joint customers to run data-driven growth and product-led marketing programs on Snowflake’s Data Cloud

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GrowthLoop announces accelerated Customer Data Platform insights and value with Google Cloud. Easy Button: Taking setup from months to hours.

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GrowthLoop Easy Button Revolutionizes Customer Data Platform Setup, Partners with Google Cloud for Rapid Insights, and Value Delivery, Cutting Setup Time

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Lessons from Scott Brinker on Data and Generative AI in MarTech

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Discover key takeaways from a recent discussion between Scott Brinker and Chris Sell as they delve into unified databases, generative AI, and what creative innovation will look like going forward.

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