Maria Davlantes, Independent Board Member and Global Marketing Executive

In this episode of Marketing, From the Source, Maria Davlantes–an independent board member and experienced global executive–shared her insights on driving digital transformation for marketing teams across various sectors. She emphasized the importance of leveraging martech to enhance marketing strategies and highlighted the need to choose technology that aligns with existing tech infrastructure. Maria and Chris discussed the concept of a Hybrid Stack in martech, focusing on major components such as data and CRM. She also addressed the balance between data-driven decision making and the human touch in marketing. Furthermore, Maria touched upon the importance of evaluating the scalability of martech tools and whether they grow with the organization or become outdated over time. Watch the full video to learn more!

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Maria Davlantes, Independent Board Member and Global Marketing Executive

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In this episode of Marketing, From the Source, Maria Davlantes–an independent board member and experienced global executive–shared her insights on driving digital transformation for marketing teams across various sectors. She emphasized the importance of leveraging martech to enhance marketing strategies and highlighted the need to choose technology that aligns with existing tech infrastructure. Maria and Chris discussed the concept of a Hybrid Stack in martech, focusing on major components such as data and CRM. She also addressed the balance between data-driven decision making and the human touch in marketing. Furthermore, Maria touched upon the importance of evaluating the scalability of martech tools and whether they grow with the organization or become outdated over time. Watch the full video to learn more!

Maria Davlantes, Independent Board Member and Global Marketing Executive

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    Approvals & Governance
Guide: Using the GrowthLoop composable CDP on Snowflake

Guide: Using the GrowthLoop composable CDP on Snowflake

Explore how a composable CDP on top of your Snowflake data cloud will help you build more effective campaigns that reduce churn and improve ROI.

Read Story
Guide: Using the GrowthLoop composable CDP on BigQuery

Guide: Using the GrowthLoop composable CDP on BigQuery

Learn the benefits of building a composable CDP on top of your data warehouse in BigQuery and how brands like Mercari and the Boston Red Sox have used this solution to leverage customer insights for higher ROI.

Read Story
Future-proof your acquisition marketing in a cookieless world with GrowthLoop and MetaRouter

Future-proof your acquisition marketing in a cookieless world with GrowthLoop and MetaRouter

GrowthLoop, the leader in composable Customer Data Platforms (CDP), proudly announces its partnership with MetaRouter, the trailblazers in server-side data infrastructure.

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