Lee Hammond, Marketing Data Stack Leader

In this thought-provoking episode of Marketing, From the Source, co-Founder and co-CEO of Flywheel, David Joosten, and industry expert Lee Hammond delve into the evolution of the MarTech space and the growing trend of adopting composable stacks. During the episode, Lee shares his valuable insights on packaged Customer Data Platforms (CDPs) and the limitations they pose in terms of reporting. He emphasizes how this historical gap has often created a divide between reporting and marketing teams. Instead, Lee advocates for a combination of a cloud data warehouse and tools that unlock the data directly from the cloud for marketing teams. This approach offers a more versatile solution and empowers marketers to overcome the limitations of traditional reporting systems. Furthermore, David and Lee discuss the exciting new possibilities that arise when businesses embrace composable solutions. By enabling marketing teams to access and utilize data directly in the cloud data warehouse, marketers can seize opportunities to act upon insights swiftly and effectively. Tune in to this episode as David and Lee delve into the fascinating world of MarTech, uncovering innovative strategies that redefine how organizations leverage data for marketing success.

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Lee Hammond, Marketing Data Stack Leader

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In this thought-provoking episode of Marketing, From the Source, co-Founder and co-CEO of Flywheel, David Joosten, and industry expert Lee Hammond delve into the evolution of the MarTech space and the growing trend of adopting composable stacks. During the episode, Lee shares his valuable insights on packaged Customer Data Platforms (CDPs) and the limitations they pose in terms of reporting. He emphasizes how this historical gap has often created a divide between reporting and marketing teams. Instead, Lee advocates for a combination of a cloud data warehouse and tools that unlock the data directly from the cloud for marketing teams. This approach offers a more versatile solution and empowers marketers to overcome the limitations of traditional reporting systems. Furthermore, David and Lee discuss the exciting new possibilities that arise when businesses embrace composable solutions. By enabling marketing teams to access and utilize data directly in the cloud data warehouse, marketers can seize opportunities to act upon insights swiftly and effectively. Tune in to this episode as David and Lee delve into the fascinating world of MarTech, uncovering innovative strategies that redefine how organizations leverage data for marketing success.

Lee Hammond, Marketing Data Stack Leader

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  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
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Guide: Using the GrowthLoop composable CDP on Snowflake

Explore how a composable CDP on top of your Snowflake data cloud will help you build more effective campaigns that reduce churn and improve ROI.

Read Story
Guide: Using the GrowthLoop composable CDP on BigQuery

Guide: Using the GrowthLoop composable CDP on BigQuery

Learn the benefits of building a composable CDP on top of your data warehouse in BigQuery and how brands like Mercari and the Boston Red Sox have used this solution to leverage customer insights for higher ROI.

Read Story
Future-proof your acquisition marketing in a cookieless world with GrowthLoop and MetaRouter

Future-proof your acquisition marketing in a cookieless world with GrowthLoop and MetaRouter

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