Lee Hammond, Marketing Data Stack Leader

In this thought-provoking episode of Marketing, From the Source, co-Founder and co-CEO of Flywheel, David Joosten, and industry expert Lee Hammond delve into the evolution of the MarTech space and the growing trend of adopting composable stacks. During the episode, Lee shares his valuable insights on packaged Customer Data Platforms (CDPs) and the limitations they pose in terms of reporting. He emphasizes how this historical gap has often created a divide between reporting and marketing teams. Instead, Lee advocates for a combination of a cloud data warehouse and tools that unlock the data directly from the cloud for marketing teams. This approach offers a more versatile solution and empowers marketers to overcome the limitations of traditional reporting systems. Furthermore, David and Lee discuss the exciting new possibilities that arise when businesses embrace composable solutions. By enabling marketing teams to access and utilize data directly in the cloud data warehouse, marketers can seize opportunities to act upon insights swiftly and effectively. Tune in to this episode as David and Lee delve into the fascinating world of MarTech, uncovering innovative strategies that redefine how organizations leverage data for marketing success.

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Lee Hammond, Marketing Data Stack Leader

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In this thought-provoking episode of Marketing, From the Source, co-Founder and co-CEO of Flywheel, David Joosten, and industry expert Lee Hammond delve into the evolution of the MarTech space and the growing trend of adopting composable stacks. During the episode, Lee shares his valuable insights on packaged Customer Data Platforms (CDPs) and the limitations they pose in terms of reporting. He emphasizes how this historical gap has often created a divide between reporting and marketing teams. Instead, Lee advocates for a combination of a cloud data warehouse and tools that unlock the data directly from the cloud for marketing teams. This approach offers a more versatile solution and empowers marketers to overcome the limitations of traditional reporting systems. Furthermore, David and Lee discuss the exciting new possibilities that arise when businesses embrace composable solutions. By enabling marketing teams to access and utilize data directly in the cloud data warehouse, marketers can seize opportunities to act upon insights swiftly and effectively. Tune in to this episode as David and Lee delve into the fascinating world of MarTech, uncovering innovative strategies that redefine how organizations leverage data for marketing success.

Lee Hammond, Marketing Data Stack Leader

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  • Visual Audience Builder

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    Approvals & Governance
GrowthLoop Recognized as One to Watch in Snowflake’s Modern Marketing Data Stack Report

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GrowthLoop enables joint customers to run data-driven growth and product-led marketing programs on Snowflake’s Data Cloud

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GrowthLoop announces accelerated Customer Data Platform insights and value with Google Cloud. Easy Button: Taking setup from months to hours.

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Lessons from Scott Brinker on Data and Generative AI in MarTech

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