Lee Hammond, Marketing Data Stack Leader

In this thought-provoking episode of Marketing, From the Source, co-Founder and co-CEO of Flywheel, David Joosten, and industry expert Lee Hammond delve into the evolution of the MarTech space and the growing trend of adopting composable stacks. During the episode, Lee shares his valuable insights on packaged Customer Data Platforms (CDPs) and the limitations they pose in terms of reporting. He emphasizes how this historical gap has often created a divide between reporting and marketing teams. Instead, Lee advocates for a combination of a cloud data warehouse and tools that unlock the data directly from the cloud for marketing teams. This approach offers a more versatile solution and empowers marketers to overcome the limitations of traditional reporting systems. Furthermore, David and Lee discuss the exciting new possibilities that arise when businesses embrace composable solutions. By enabling marketing teams to access and utilize data directly in the cloud data warehouse, marketers can seize opportunities to act upon insights swiftly and effectively. Tune in to this episode as David and Lee delve into the fascinating world of MarTech, uncovering innovative strategies that redefine how organizations leverage data for marketing success.

More GrowthLoop Content

  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
How marketers use autonomous AI (and where they still want control)

How marketers use autonomous AI (and where they still want control)

Learn about the current state of autonomous AI in marketing, including how teams use AI tools and what challenges they’re facing, based on new research.

Read Story
How agentic AI enables marketing personalization at scale for better customer experiences

How agentic AI enables marketing personalization at scale for better customer experiences

Explore the current state of agentic AI in marketing, where it’s headed, and use cases you can start exploring.

Read Story
Despite promise of AI and growing pressure to perform, only 1 in 5 marketers see fast growth

Despite promise of AI and growing pressure to perform, only 1 in 5 marketers see fast growth

A new study from GrowthLoop, a pioneer in AI-driven marketing acceleration, reveals a growing disconnect between the hype around AI and the lived experiences of marketing leaders.

Read Story

Lee Hammond, Marketing Data Stack Leader

Watch The Episode
Complete the form to watch the full recording

Watch a snippet below:

In this thought-provoking episode of Marketing, From the Source, co-Founder and co-CEO of Flywheel, David Joosten, and industry expert Lee Hammond delve into the evolution of the MarTech space and the growing trend of adopting composable stacks. During the episode, Lee shares his valuable insights on packaged Customer Data Platforms (CDPs) and the limitations they pose in terms of reporting. He emphasizes how this historical gap has often created a divide between reporting and marketing teams. Instead, Lee advocates for a combination of a cloud data warehouse and tools that unlock the data directly from the cloud for marketing teams. This approach offers a more versatile solution and empowers marketers to overcome the limitations of traditional reporting systems. Furthermore, David and Lee discuss the exciting new possibilities that arise when businesses embrace composable solutions. By enabling marketing teams to access and utilize data directly in the cloud data warehouse, marketers can seize opportunities to act upon insights swiftly and effectively. Tune in to this episode as David and Lee delve into the fascinating world of MarTech, uncovering innovative strategies that redefine how organizations leverage data for marketing success.

Lee Hammond, Marketing Data Stack Leader

More Flywheel Content

  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
How marketers use autonomous AI (and where they still want control)

How marketers use autonomous AI (and where they still want control)

Learn about the current state of autonomous AI in marketing, including how teams use AI tools and what challenges they’re facing, based on new research.

Read Story
How agentic AI enables marketing personalization at scale for better customer experiences

How agentic AI enables marketing personalization at scale for better customer experiences

Explore the current state of agentic AI in marketing, where it’s headed, and use cases you can start exploring.

Read Story
Despite promise of AI and growing pressure to perform, only 1 in 5 marketers see fast growth

Despite promise of AI and growing pressure to perform, only 1 in 5 marketers see fast growth

A new study from GrowthLoop, a pioneer in AI-driven marketing acceleration, reveals a growing disconnect between the hype around AI and the lived experiences of marketing leaders.

Read Story
Oops! Something went wrong while submitting the form.