Lee Hammond, Marketing Data Stack Leader

In this thought-provoking episode of Marketing, From the Source, co-Founder and co-CEO of Flywheel, David Joosten, and industry expert Lee Hammond delve into the evolution of the MarTech space and the growing trend of adopting composable stacks. During the episode, Lee shares his valuable insights on packaged Customer Data Platforms (CDPs) and the limitations they pose in terms of reporting. He emphasizes how this historical gap has often created a divide between reporting and marketing teams. Instead, Lee advocates for a combination of a cloud data warehouse and tools that unlock the data directly from the cloud for marketing teams. This approach offers a more versatile solution and empowers marketers to overcome the limitations of traditional reporting systems. Furthermore, David and Lee discuss the exciting new possibilities that arise when businesses embrace composable solutions. By enabling marketing teams to access and utilize data directly in the cloud data warehouse, marketers can seize opportunities to act upon insights swiftly and effectively. Tune in to this episode as David and Lee delve into the fascinating world of MarTech, uncovering innovative strategies that redefine how organizations leverage data for marketing success.

More GrowthLoop Content

  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
GrowthLoop Launches Computed Attributes generative AI feature powered by AWS to increase productivity and deliver hyper-personalized campaigns

GrowthLoop Launches Computed Attributes generative AI feature powered by AWS to increase productivity and deliver hyper-personalized campaigns

The solution allows marketers to execute highly-personalized, data-driven marketing campaigns in a fraction of the time with significantly less overhead. 

Read Story
Guide: Using the GrowthLoop composable customer data platform on Amazon Redshift

Guide: Using the GrowthLoop composable customer data platform on Amazon Redshift

Discover how an AWS customer data platform (CDP) will help your marketing team create targeted campaigns faster, improving revenue and ROI.

Read Story
GrowthLoop launches AI-powered audience generation as a Snowflake Native App

GrowthLoop launches AI-powered audience generation as a Snowflake Native App

Marketing teams can now quickly segment and activate their customer data directly in Snowflake, assisted by a generative AI engine that runs locally alongside their data.

Read Story

Lee Hammond, Marketing Data Stack Leader

Watch The Episode
Complete the form to watch the full recording

Watch a snippet below:

In this thought-provoking episode of Marketing, From the Source, co-Founder and co-CEO of Flywheel, David Joosten, and industry expert Lee Hammond delve into the evolution of the MarTech space and the growing trend of adopting composable stacks. During the episode, Lee shares his valuable insights on packaged Customer Data Platforms (CDPs) and the limitations they pose in terms of reporting. He emphasizes how this historical gap has often created a divide between reporting and marketing teams. Instead, Lee advocates for a combination of a cloud data warehouse and tools that unlock the data directly from the cloud for marketing teams. This approach offers a more versatile solution and empowers marketers to overcome the limitations of traditional reporting systems. Furthermore, David and Lee discuss the exciting new possibilities that arise when businesses embrace composable solutions. By enabling marketing teams to access and utilize data directly in the cloud data warehouse, marketers can seize opportunities to act upon insights swiftly and effectively. Tune in to this episode as David and Lee delve into the fascinating world of MarTech, uncovering innovative strategies that redefine how organizations leverage data for marketing success.

Lee Hammond, Marketing Data Stack Leader

More Flywheel Content

  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
GrowthLoop Launches Computed Attributes generative AI feature powered by AWS to increase productivity and deliver hyper-personalized campaigns

GrowthLoop Launches Computed Attributes generative AI feature powered by AWS to increase productivity and deliver hyper-personalized campaigns

The solution allows marketers to execute highly-personalized, data-driven marketing campaigns in a fraction of the time with significantly less overhead. 

Read Story
Guide: Using the GrowthLoop composable customer data platform on Amazon Redshift

Guide: Using the GrowthLoop composable customer data platform on Amazon Redshift

Discover how an AWS customer data platform (CDP) will help your marketing team create targeted campaigns faster, improving revenue and ROI.

Read Story
GrowthLoop launches AI-powered audience generation as a Snowflake Native App

GrowthLoop launches AI-powered audience generation as a Snowflake Native App

Marketing teams can now quickly segment and activate their customer data directly in Snowflake, assisted by a generative AI engine that runs locally alongside their data.

Read Story
Oops! Something went wrong while submitting the form.