In this thought-provoking episode of Marketing, From the Source, co-Founder and co-CEO of Flywheel, David Joosten, and industry expert Lee Hammond delve into the evolution of the MarTech space and the growing trend of adopting composable stacks. During the episode, Lee shares his valuable insights on packaged Customer Data Platforms (CDPs) and the limitations they pose in terms of reporting. He emphasizes how this historical gap has often created a divide between reporting and marketing teams. Instead, Lee advocates for a combination of a cloud data warehouse and tools that unlock the data directly from the cloud for marketing teams. This approach offers a more versatile solution and empowers marketers to overcome the limitations of traditional reporting systems. Furthermore, David and Lee discuss the exciting new possibilities that arise when businesses embrace composable solutions. By enabling marketing teams to access and utilize data directly in the cloud data warehouse, marketers can seize opportunities to act upon insights swiftly and effectively. Tune in to this episode as David and Lee delve into the fascinating world of MarTech, uncovering innovative strategies that redefine how organizations leverage data for marketing success.
More GrowthLoop Content
Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance
GrowthLoop welcomes Major League Baseball All-Star Mookie Betts to its Board of Directors
As a member of GrowthLoop's Board of Directors, Mookie Betts will bring valuable sports and entertainment experience and insight to industry-leading composable customer data platform.
Read StoryUnified data, unified teams: The blueprint for data transformation
"Data transformation" is more than just a buzzword. Learn why.
Read StoryHow to maximize ROAS without third-party cookies
Digital advertising is an essential way to reach customers across their many online channels — but evolving privacy regulations have made tracking and targeting audiences harder than ever. This guide provides best practices and resources for improving ad performance in our privacy-focused era.
Read StoryMore Flywheel Content
Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance
GrowthLoop welcomes Major League Baseball All-Star Mookie Betts to its Board of Directors
As a member of GrowthLoop's Board of Directors, Mookie Betts will bring valuable sports and entertainment experience and insight to industry-leading composable customer data platform.
Read StoryUnified data, unified teams: The blueprint for data transformation
"Data transformation" is more than just a buzzword. Learn why.
Read StoryHow to maximize ROAS without third-party cookies
Digital advertising is an essential way to reach customers across their many online channels — but evolving privacy regulations have made tracking and targeting audiences harder than ever. This guide provides best practices and resources for improving ad performance in our privacy-focused era.
Read Story