This video features a conversation between David Joosten and Jep Castelein, the founder of Momentera, about the various stages of data maturity that companies go through and how marketers operate within each. Throughout the episode, they discuss the challenges that companies face and the value of developing a model for marketing centered around a single source of truth. By sharing their expertise and experiences, David and Jep offer valuable insights and practical advice for businesses looking to enhance their data maturity and leverage data to drive growth and success.
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Visual Audience Builder
SQL Audience Builder
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Approvals & Governance

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Learn about the current state of autonomous AI in marketing, including how teams use AI tools and what challenges they’re facing, based on new research.
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Explore the current state of agentic AI in marketing, where it’s headed, and use cases you can start exploring.
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