This video features a conversation between David Joosten and Jep Castelein, the founder of Momentera, about the various stages of data maturity that companies go through and how marketers operate within each. Throughout the episode, they discuss the challenges that companies face and the value of developing a model for marketing centered around a single source of truth. By sharing their expertise and experiences, David and Jep offer valuable insights and practical advice for businesses looking to enhance their data maturity and leverage data to drive growth and success.
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The future of audience building is on the cloud
Learn why composable, cloud-native audience building is the future.
Read StoryHow to scale personalization (and fix your customer experience) with the right tech stack
Learn which martech tools support marketing personalization at scale.
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Learn how to connect your data cloud to a composable orchestration tool like GrowthLoop, where you can build targeted audiences and personalized customer journeys directly from your single source of truth.
Read Story