In this two-part episode of "Marketing, From the Source," David Wells, Industry Principal for AdTech and MarTech at Snowflake, provides his insights into the developments in AdTech and how recent technological advances are transforming the methods used by marketers to implement campaigns. Wells discusses various topics, including the impact of the Data Cloud on the AdTech sector, the modifications in the third-party data landscape, and the importance of platforms that value data privacy and security. Additionally, he offers valuable advice to advertisers and provides a glimpse into the future by predicting forthcoming changes in the AdTech industry for the next 6-12 months and beyond. Check back for Part 2!
More GrowthLoop Content
Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance
GrowthLoop joins Databricks partner network to revolutionize marketing and data collaboration
GrowthLoop and Databricks announce new partnership to unlock data activation and power impactful marketing campaigns.
Read Story
Goodbye, closed-loop marketing: Why it's time for the unified loop
Find out why closed-loop marketing falls short in enabling business agility and how a unified loop unlocks intuitive, truly personalized customer experiences.
Read Story
GrowthLoop launches The Loop, the first SaaS platform to apply AI to the data cloud to reveal precise business impact of marketing
Learn how GrowthLoop’s innovative platform provides marketers with AI-powered insights and ready-to-activate marketing suggestions
Read StoryMore Flywheel Content
Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance
GrowthLoop joins Databricks partner network to revolutionize marketing and data collaboration
GrowthLoop and Databricks announce new partnership to unlock data activation and power impactful marketing campaigns.
Read StoryGoodbye, closed-loop marketing: Why it's time for the unified loop
Find out why closed-loop marketing falls short in enabling business agility and how a unified loop unlocks intuitive, truly personalized customer experiences.
Read StoryGrowthLoop launches The Loop, the first SaaS platform to apply AI to the data cloud to reveal precise business impact of marketing
Learn how GrowthLoop’s innovative platform provides marketers with AI-powered insights and ready-to-activate marketing suggestions
Read Story