In this two-part episode of "Marketing, From the Source," David Wells, Industry Principal for AdTech and MarTech at Snowflake, provides his insights into the developments in AdTech and how recent technological advances are transforming the methods used by marketers to implement campaigns. Wells discusses various topics, including the impact of the Data Cloud on the AdTech sector, the modifications in the third-party data landscape, and the importance of platforms that value data privacy and security. Additionally, he offers valuable advice to advertisers and provides a glimpse into the future by predicting forthcoming changes in the AdTech industry for the next 6-12 months and beyond. Check back for Part 2!
More GrowthLoop Content
Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance
GrowthLoop Recognized as One to Watch in Snowflake’s Modern Marketing Data Stack Report
GrowthLoop enables joint customers to run data-driven growth and product-led marketing programs on Snowflake’s Data Cloud
Read Story
GrowthLoop announces accelerated Customer Data Platform insights and value with Google Cloud. Easy Button: Taking setup from months to hours.
GrowthLoop Easy Button Revolutionizes Customer Data Platform Setup, Partners with Google Cloud for Rapid Insights, and Value Delivery, Cutting Setup Time
Read Story
Lessons from Scott Brinker on Data and Generative AI in MarTech
Discover key takeaways from a recent discussion between Scott Brinker and Chris Sell as they delve into unified databases, generative AI, and what creative innovation will look like going forward.
Read Story
More Flywheel Content
Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance
GrowthLoop Recognized as One to Watch in Snowflake’s Modern Marketing Data Stack Report
GrowthLoop enables joint customers to run data-driven growth and product-led marketing programs on Snowflake’s Data Cloud
Read StoryGrowthLoop announces accelerated Customer Data Platform insights and value with Google Cloud. Easy Button: Taking setup from months to hours.
GrowthLoop Easy Button Revolutionizes Customer Data Platform Setup, Partners with Google Cloud for Rapid Insights, and Value Delivery, Cutting Setup Time
Read StoryLessons from Scott Brinker on Data and Generative AI in MarTech
Discover key takeaways from a recent discussion between Scott Brinker and Chris Sell as they delve into unified databases, generative AI, and what creative innovation will look like going forward.
Read Story