The future of the adtech industry with David Wells (Part 1)

In this two-part episode of "Marketing, From the Source," David Wells, Industry Principal for AdTech and MarTech at Snowflake, provides his insights into the developments in AdTech and how recent technological advances are transforming the methods used by marketers to implement campaigns. Wells discusses various topics, including the impact of the Data Cloud on the AdTech sector, the modifications in the third-party data landscape, and the importance of platforms that value data privacy and security. Additionally, he offers valuable advice to advertisers and provides a glimpse into the future by predicting forthcoming changes in the AdTech industry for the next 6-12 months and beyond. Check back for Part 2!

More GrowthLoop Content

  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
How agentic AI enables marketing personalization at scale for better customer experiences

How agentic AI enables marketing personalization at scale for better customer experiences

Explore the current state of agentic AI in marketing, where it’s headed, and use cases you can start exploring.

Read Story
Despite promise of AI and growing pressure to perform, only 1 in 5 marketers see fast growth

Despite promise of AI and growing pressure to perform, only 1 in 5 marketers see fast growth

A new study from GrowthLoop, a pioneer in AI-driven marketing acceleration, reveals a growing disconnect between the hype around AI and the lived experiences of marketing leaders.

Read Story
Study: How high-performing teams are accelerating marketing cycles

Study: How high-performing teams are accelerating marketing cycles

The 2025 AI and Marketing Performance Index provides an in-depth look into marketing bottlenecks, growth drivers, and where teams are leaning on AI the most.

Read Story

The future of the adtech industry with David Wells (Part 1)

Watch The Episode
Complete the form to watch the full recording

Watch a snippet below:

In this two-part episode of "Marketing, From the Source," David Wells, Industry Principal for AdTech and MarTech at Snowflake, provides his insights into the developments in AdTech and how recent technological advances are transforming the methods used by marketers to implement campaigns. Wells discusses various topics, including the impact of the Data Cloud on the AdTech sector, the modifications in the third-party data landscape, and the importance of platforms that value data privacy and security. Additionally, he offers valuable advice to advertisers and provides a glimpse into the future by predicting forthcoming changes in the AdTech industry for the next 6-12 months and beyond. Check back for Part 2!

The future of the adtech industry with David Wells (Part 1)

More Flywheel Content

  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
How agentic AI enables marketing personalization at scale for better customer experiences

How agentic AI enables marketing personalization at scale for better customer experiences

Explore the current state of agentic AI in marketing, where it’s headed, and use cases you can start exploring.

Read Story
Despite promise of AI and growing pressure to perform, only 1 in 5 marketers see fast growth

Despite promise of AI and growing pressure to perform, only 1 in 5 marketers see fast growth

A new study from GrowthLoop, a pioneer in AI-driven marketing acceleration, reveals a growing disconnect between the hype around AI and the lived experiences of marketing leaders.

Read Story
Study: How high-performing teams are accelerating marketing cycles

Study: How high-performing teams are accelerating marketing cycles

The 2025 AI and Marketing Performance Index provides an in-depth look into marketing bottlenecks, growth drivers, and where teams are leaning on AI the most.

Read Story
Oops! Something went wrong while submitting the form.