The future of the adtech industry with David Wells (Part 1)

In this two-part episode of "Marketing, From the Source," David Wells, Industry Principal for AdTech and MarTech at Snowflake, provides his insights into the developments in AdTech and how recent technological advances are transforming the methods used by marketers to implement campaigns. Wells discusses various topics, including the impact of the Data Cloud on the AdTech sector, the modifications in the third-party data landscape, and the importance of platforms that value data privacy and security. Additionally, he offers valuable advice to advertisers and provides a glimpse into the future by predicting forthcoming changes in the AdTech industry for the next 6-12 months and beyond. Check back for Part 2!

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The future of the adtech industry with David Wells (Part 1)

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In this two-part episode of "Marketing, From the Source," David Wells, Industry Principal for AdTech and MarTech at Snowflake, provides his insights into the developments in AdTech and how recent technological advances are transforming the methods used by marketers to implement campaigns. Wells discusses various topics, including the impact of the Data Cloud on the AdTech sector, the modifications in the third-party data landscape, and the importance of platforms that value data privacy and security. Additionally, he offers valuable advice to advertisers and provides a glimpse into the future by predicting forthcoming changes in the AdTech industry for the next 6-12 months and beyond. Check back for Part 2!

The future of the adtech industry with David Wells (Part 1)

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  • Approvals and Governance
    Approvals & Governance
GrowthLoop Launches Computed Attributes generative AI feature powered by AWS to increase productivity and deliver hyper-personalized campaigns

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The solution allows marketers to execute highly-personalized, data-driven marketing campaigns in a fraction of the time with significantly less overhead. 

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Guide: Using the GrowthLoop composable customer data platform on Amazon Redshift

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Discover how an AWS customer data platform (CDP) will help your marketing team create targeted campaigns faster, improving revenue and ROI.

Read Story
GrowthLoop launches AI-powered audience generation as a Snowflake Native App

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