Darrell Alfonso: Balance martech tools and strategy (Part 2)

In this "Marketing, From the Source" episode featuring Darrell Alfonso from Indeed, he discusses the importance of not letting the tools dictate your marketing strategy. He shares tips on how to navigate the various martech tools available and how to find a balance between building a marketing strategy and leveraging the tools to get the most value. Darrell emphasizes the need to understand the customer's journey and find a holistic view of the customer to deliver value through marketing. He also highlights the importance of aligning marketing efforts with business goals and metrics.

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Darrell Alfonso: Balance martech tools and strategy (Part 2)

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In this "Marketing, From the Source" episode featuring Darrell Alfonso from Indeed, he discusses the importance of not letting the tools dictate your marketing strategy. He shares tips on how to navigate the various martech tools available and how to find a balance between building a marketing strategy and leveraging the tools to get the most value. Darrell emphasizes the need to understand the customer's journey and find a holistic view of the customer to deliver value through marketing. He also highlights the importance of aligning marketing efforts with business goals and metrics.

Darrell Alfonso: Balance martech tools and strategy (Part 2)

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    Approvals & Governance
GrowthLoop partners with Costco to power retail media operations with its compound marketing engine

GrowthLoop partners with Costco to power retail media operations with its compound marketing engine

Costco Wholesale Corporation has selected GrowthLoop to help accelerate and support the company's growing retail media business.

Read Story
The future of audience building is on the cloud

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Learn why composable, cloud-native audience building is the future.

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How to scale personalization (and fix your customer experience) with the right tech stack

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Learn which martech tools support marketing personalization at scale.

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