In this "Marketing, From the Source" episode featuring Darrell Alfonso from Indeed, he discusses the importance of not letting the tools dictate your marketing strategy. He shares tips on how to navigate the various martech tools available and how to find a balance between building a marketing strategy and leveraging the tools to get the most value. Darrell emphasizes the need to understand the customer's journey and find a holistic view of the customer to deliver value through marketing. He also highlights the importance of aligning marketing efforts with business goals and metrics.
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Approvals & Governance

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GrowthLoop CEO Chris O’Neill reflects on what separates high-growth marketing teams from the rest, based on findings from the 2025 AI and Marketing Performance Index
Read Story
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Read how AI is transforming marketing by streamlining data analysis, speeding up campaign creation, and enabling one-to-one personalization.
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