Darrell Alfonso: Balance martech tools and strategy (Part 2)

In this "Marketing, From the Source" episode featuring Darrell Alfonso from Indeed, he discusses the importance of not letting the tools dictate your marketing strategy. He shares tips on how to navigate the various martech tools available and how to find a balance between building a marketing strategy and leveraging the tools to get the most value. Darrell emphasizes the need to understand the customer's journey and find a holistic view of the customer to deliver value through marketing. He also highlights the importance of aligning marketing efforts with business goals and metrics.

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Darrell Alfonso: Balance martech tools and strategy (Part 2)

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In this "Marketing, From the Source" episode featuring Darrell Alfonso from Indeed, he discusses the importance of not letting the tools dictate your marketing strategy. He shares tips on how to navigate the various martech tools available and how to find a balance between building a marketing strategy and leveraging the tools to get the most value. Darrell emphasizes the need to understand the customer's journey and find a holistic view of the customer to deliver value through marketing. He also highlights the importance of aligning marketing efforts with business goals and metrics.

Darrell Alfonso: Balance martech tools and strategy (Part 2)

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    Approvals & Governance
GrowthLoop Launches Computed Attributes generative AI feature powered by AWS to increase productivity and deliver hyper-personalized campaigns

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The solution allows marketers to execute highly-personalized, data-driven marketing campaigns in a fraction of the time with significantly less overhead. 

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Guide: Using the GrowthLoop composable customer data platform on Amazon Redshift

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Discover how an AWS customer data platform (CDP) will help your marketing team create targeted campaigns faster, improving revenue and ROI.

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GrowthLoop launches AI-powered audience generation as a Snowflake Native App

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