Brian Himstedt, Chief Information Officer, Kansas City Royals

In this episode, Chris Sell hosts a discussion with Brian Himstedt, CIO of the Kansas City Royals. Brian shares insights on how his team chose and implemented the modern data stack. The two discuss the benefits of starting with a "Customer 72" rather than a full 360 to focus on driving value incrementally while scaling.

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Brian Himstedt, Chief Information Officer, Kansas City Royals

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In this episode, Chris Sell hosts a discussion with Brian Himstedt, CIO of the Kansas City Royals. Brian shares insights on how his team chose and implemented the modern data stack. The two discuss the benefits of starting with a "Customer 72" rather than a full 360 to focus on driving value incrementally while scaling.

Brian Himstedt, Chief Information Officer, Kansas City Royals

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    Approvals & Governance
GrowthLoop and TransUnion Unite to Optimize Advertising Spend by Boosting Audience Reach

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How to craft a successful winback campaign to recover lost customers

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