In this episode, Chris Sell hosts a discussion with Brian Himstedt, CIO of the Kansas City Royals. Brian shares insights on how his team chose and implemented the modern data stack. The two discuss the benefits of starting with a "Customer 72" rather than a full 360 to focus on driving value incrementally while scaling.
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GrowthLoop partners with Costco to power retail media operations with its compound marketing engine
Costco Wholesale Corporation has selected GrowthLoop to help accelerate and support the company's growing retail media business.
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The future of audience building is on the cloud
Learn why composable, cloud-native audience building is the future.
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How to scale personalization (and fix your customer experience) with the right tech stack
Learn which martech tools support marketing personalization at scale.
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Approvals & Governance
GrowthLoop partners with Costco to power retail media operations with its compound marketing engine
Costco Wholesale Corporation has selected GrowthLoop to help accelerate and support the company's growing retail media business.
Read StoryThe future of audience building is on the cloud
Learn why composable, cloud-native audience building is the future.
Read StoryHow to scale personalization (and fix your customer experience) with the right tech stack
Learn which martech tools support marketing personalization at scale.
Read Story