In this episode, Chris Sell hosts a discussion with Brian Himstedt, CIO of the Kansas City Royals. Brian shares insights on how his team chose and implemented the modern data stack. The two discuss the benefits of starting with a "Customer 72" rather than a full 360 to focus on driving value incrementally while scaling.
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The 5 habits of highly effective marketing teams
GrowthLoop CEO Chris O’Neill reflects on what separates high-growth marketing teams from the rest, based on findings from the 2025 AI and Marketing Performance Index
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Approvals & Governance
The 5 habits of highly effective marketing teams
GrowthLoop CEO Chris O’Neill reflects on what separates high-growth marketing teams from the rest, based on findings from the 2025 AI and Marketing Performance Index
Read Story4 steps marketers can take to embrace AI and ease the pressure
Read how AI is transforming marketing by streamlining data analysis, speeding up campaign creation, and enabling one-to-one personalization.
Read StoryHow marketers use autonomous AI (and where they still want control)
Learn about the current state of autonomous AI in marketing, including how teams use AI tools and what challenges they’re facing, based on new research.
Read Story