Brian Himstedt drives value while scaling with 'Customer 72'

In this episode, Chris Sell hosts a discussion with Brian Himstedt, CIO of the Kansas City Royals. Brian shares insights on how his team chose and implemented the modern data stack. The two discuss the benefits of starting with a "Customer 72" rather than a full 360 to focus on driving value incrementally while scaling.

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Brian Himstedt drives value while scaling with 'Customer 72'

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In this episode, Chris Sell hosts a discussion with Brian Himstedt, CIO of the Kansas City Royals. Brian shares insights on how his team chose and implemented the modern data stack. The two discuss the benefits of starting with a "Customer 72" rather than a full 360 to focus on driving value incrementally while scaling.

Brian Himstedt drives value while scaling with 'Customer 72'

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  • Visual Audience Builder

    Visual Audience Builder

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    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
How to maximize ROAS without third-party cookies

How to maximize ROAS without third-party cookies

Digital advertising is an essential way to reach customers across their many online channels — but evolving privacy regulations have made tracking and targeting audiences harder than ever. This guide provides best practices and resources for improving ad performance in our privacy-focused era.

Read Story
GrowthLoop Launches Computed Attributes generative AI feature powered by AWS to increase productivity and deliver hyper-personalized campaigns

GrowthLoop Launches Computed Attributes generative AI feature powered by AWS to increase productivity and deliver hyper-personalized campaigns

The solution allows marketers to execute highly-personalized, data-driven marketing campaigns in a fraction of the time with significantly less overhead. 

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Guide: Using the GrowthLoop composable customer data platform on Amazon Redshift

Guide: Using the GrowthLoop composable customer data platform on Amazon Redshift

Discover how an AWS customer data platform (CDP) will help your marketing team create targeted campaigns faster, improving revenue and ROI.

Read Story
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