In this episode, Chris Sell hosts a discussion with Brian Himstedt, CIO of the Kansas City Royals. Brian shares insights on how his team chose and implemented the modern data stack. The two discuss the benefits of starting with a "Customer 72" rather than a full 360 to focus on driving value incrementally while scaling.
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Visual Audience Builder
SQL Audience Builder
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Approvals & Governance
Scott Brinker on the universal data layer and the future of martech
Hear from Scott Brinker — the “Godfather of Martech” — on why now is such an exciting time for the technology that powers marketing operations.
Read StoryActivating unified data: The team effort behind marketing an MLB team
Learn how a unified data strategy helps the Kansas City Royals launch remarkable marketing experiences to 7.2 million baseball fans.
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New partnership offers complete marketing solution to unlock highly-targeted campaigns, deep personalization, and improved customer engagement at scale
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