In this episode, Chris Sell hosts a discussion with Brian Himstedt, CIO of the Kansas City Royals. Brian shares insights on how his team chose and implemented the modern data stack. The two discuss the benefits of starting with a "Customer 72" rather than a full 360 to focus on driving value incrementally while scaling.
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Approvals & Governance
GrowthLoop welcomes Major League Baseball All-Star Mookie Betts to its Board of Directors
As a member of GrowthLoop's Board of Directors, Mookie Betts will bring valuable sports and entertainment experience and insight to industry-leading composable customer data platform.
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Unified data, unified teams: The blueprint for data transformation
"Data transformation" is more than just a buzzword. Learn why.
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Digital advertising is an essential way to reach customers across their many online channels — but evolving privacy regulations have made tracking and targeting audiences harder than ever. This guide provides best practices and resources for improving ad performance in our privacy-focused era.
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Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance
GrowthLoop welcomes Major League Baseball All-Star Mookie Betts to its Board of Directors
As a member of GrowthLoop's Board of Directors, Mookie Betts will bring valuable sports and entertainment experience and insight to industry-leading composable customer data platform.
Read StoryUnified data, unified teams: The blueprint for data transformation
"Data transformation" is more than just a buzzword. Learn why.
Read StoryHow to maximize ROAS without third-party cookies
Digital advertising is an essential way to reach customers across their many online channels — but evolving privacy regulations have made tracking and targeting audiences harder than ever. This guide provides best practices and resources for improving ad performance in our privacy-focused era.
Read Story