Exclusive Book Tour: First-Party Data Activation [Harvard Club, New York City]
Join us for the final stop of the First-Party Data Activation book tour in the heart of Manhattan at the prestigious Harvard Club, alma mater of co-author David Joosten. This exclusive event will feature a thought-provoking conversation on the future of first-party data—its critical role in today’s marketing strategy, and how AI will shape what’s next.
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RSVP for Exclusive Book Tour: First-Party Data Activation [Harvard Club, New York City]
You’re invited to a luncheon at the Harvard Club as we bring together top minds in data, marketing, and innovation for conversation and networking at the special stop on the First-Party Data Activation book tour.
Co-author David Joosten, Co-Founder of GrowthLoop, will be joined by Tara Mattiello, Global Product Lead, Ads Marketing Technology & Operations at Google, for a live interview and discussion exploring the real-world impact of first-party data strategies on marketing teams.
This is more than a book launch. It’s a curated experience for VPs of Data, VPs of Marketing, and commerce media leaders looking to unlock the full value of their customer data.
About the speakers
David Joosten is the co-author of First-Party Data Activation and co-founder and former co-CEO of GrowthLoop. A graduate of both Harvard and Stanford, David combines deep technical expertise with marketing strategy, drawing on past roles at Google and in data analytics to help brands unlock the full value of first-party data. Tara Mattiello, is the Global Product Lead, Ads Marketing Technology & Operations at Google where she leads the strategic implementation and operations of martech for Google Ads. Prior to joining Google, Tara led digital audience strategy and measurement at American Express.
Register todayAbout the Harvard Club
Founded in 1865, the Harvard Club of New York City is a historic gathering place for Harvard alumni, known for its rich academic heritage and vibrant intellectual community. Located in Midtown Manhattan, the Club offers an inspiring setting for thought leadership, meaningful conversation, and high-level networking in the heart of the city. Harvard Club, 35 W 44th St, New York, NY 10036
Register today
Why should you attend?
Academic & Industry Perspectives
Gain a future-forward view of how first-party data and AI are reshaping marketing, retail media, and customer engagement.
Live Interview & Expert Discussion
Hear from co-author David Joosten and Tara Mattiello, Global Product Lead at Google, on the book’s core themes, practical frameworks, and what’s ahead.
Complimentary Copy of the Book
Walk away with your own copy of First-Party Data Activation, packed with real-world strategies and actionable insights.
Networking with Senior Leaders
Connect with an exclusive group of VPs of Data, VPs of Marketing, and industry innovators driving transformation.
About the book
First Party Data Activation introduces techniques to collect and act on first-party data to drive growth—all with your customer’s consent. You’ll start with the basics of privacy-centric marketing, including the evolving regulations around data collection and usage. Then, you’ll explore concrete techniques for gathering, storing, and analyzing first-party data to level up targeting and personalization, including how to use AI agents and applications effectively. Along the way, you’ll also develop a first-party data platform that provides a clear view of your customers to your marketing tools and teams.
Manning Publishers
Since 1993, Manning has published computer books for professionals--programmers, system administrators, designers, architects, managers and others. Manning's focus is on computing titles at professional levels. They care immensely about the quality of their books; consulting with technical experts on book proposals and manuscripts, nurturing each author to write a first-rate book and finally using as many as two dozen reviewers in various stages of the manuscript all to deliver a top-notch educational resource.
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