Exclusive Book Tour: First-Party Data Activation [Soho House, Chicago]
Join us for an exclusive lunch event at Soho House Chicago to celebrate the launch of the First-Party Data Activation book tour and dig into the real-world impact on retail companies and RMNs. Co-author David Joosten, will be joined by Jim Lecinski, Professor of Marketing at Northwestern’s Kellogg School of Management, Daniel Maia Silva, Director Strategic Accounts - Retail at Google, and Chris O'Neill, CEO of GrowthLo for an interview discussion. June 11, 12-2:00pm, SoHo House (113-125 North Green Street, Chicago)
Register now.png)
RSVP for Exclusive Book Tour: First-Party Data Activation [Soho House, Chicago]
You’re invited to an afternoon at Soho House as we bring together top minds in data, marketing, and retail innovation for conversation and networking at the special retail-focused stop on the First-Party Data Activation book tour.
Co-author David Joosten, Co-Founder of GrowthLoop, will be joined by Jim Lecinski, Professor of Marketing at Northwestern’s Kellogg School of Management, Daniel Maia Silva, Director Strategic Accounts - Retail at Google, and Chris O'Neill, CEO of GrowthLoop for a live interview and discussion exploring the real-world impact of first-party data strategies on retail businesses.
This is more than a book launch. It’s a curated experience for VPs of Data, VPs of Marketing, and commerce media leaders looking to unlock the full value of their customer data.
About the speakers
David Joosten is the co-author of First-Party Data Activation and co-founder and former co-CEO of GrowthLoop. A graduate of both Harvard and Stanford, David combines deep technical expertise with marketing strategy, drawing on past roles at Google and in data analytics to help brands unlock the full value of first-party data. Professor Jim Lecinski teaches Marketing Strategy, Omnichannel, and AI in Marketing at Northwestern’s Kellogg School, where he’s won top teaching honors. A former Google VP with 30+ years in the industry, he’s the author of ZMOT and The AI Marketing Canvas, and a recognized expert in modern marketing and AI strategy. Daniel Maia Silva is Director, Strategic Accounts - Retail at Google where he helps large enterprise CPG companies transform their business through Google Cloud Platform. Dani spent the first part of his career leading marketing and sales at some of the world’s largest beverage brands. Chris O’Neill is the CEO of GrowthLoop. He's also served as the CEO of Evernote and as managing director of Google Canada, among other roles. He's a board member at Gap and founder of Bobcaygeon Capital, which invests in tech companies.
Register todayAbout Soho House Chicago
Housed in a historic 1908 belt factory in the heart of the Fulton Market District, Soho House Chicago blends industrial charm with modern creative energy. With five floors of thoughtfully designed spaces, it features a rooftop overlooking the West Loop, an impressive contemporary art collection, and a dynamic atmosphere that attracts Chicago’s most innovative thinkers. It’s the perfect backdrop for conversations at the forefront of data, marketing, and retail transformation.
Register today
Why should you attend?
A Live Interview & Insightful Discussion
Explore how first-party data is transforming the way consumer-loved brands build loyalty and drive growth.
Networking with Industry Peers
Connect with a select group of senior data and marketing leaders over curated drinks and snacks at the Soho House Chicago
Complimentary Copy of the Book
Each guest will receive a signed copy of First-Party Data Activation—an essential playbook for modern marketers and data leaders.
Actionable Takeaways
Leave with strategic insights to shape your retail media network approach and develop a high-impact first-party data strategy tailored to your brand.
About the book
First Party Data Activation introduces techniques to collect and act on first-party data to drive growth—all with your customer’s consent. You’ll start with the basics of privacy-centric marketing, including the evolving regulations around data collection and usage. Then, you’ll explore concrete techniques for gathering, storing, and analyzing first-party data to level up targeting and personalization, including how to use AI agents and applications effectively. Along the way, you’ll also develop a first-party data platform that provides a clear view of your customers to your marketing tools and teams.
Manning Publishers
Since 1993, Manning has published computer books for professionals--programmers, system administrators, designers, architects, managers and others. Manning's focus is on computing titles at professional levels. They care immensely about the quality of their books; consulting with technical experts on book proposals and manuscripts, nurturing each author to write a first-rate book and finally using as many as two dozen reviewers in various stages of the manuscript all to deliver a top-notch educational resource.
Can't wait for Exclusive Book Tour: First-Party Data Activation [Soho House, Chicago]?
Sign up for a personalized demo to see how GrowthLoop can help you get the most value from your customer data.
Get a demo