Exclusive Book Tour: First-Party Data Activation [Fenway Park, Boston]
Join us for an exclusive lunch event at Fenway Park to celebrate the launch of the First-Party Data Activation book tour and dig into the real-world impact on media and entertainment companies. Co-author David Joosten, will be joined by Frank Cespedes, Professor of Marketing at Harvard Business School, and Chris O'Neill, CEO of GrowthLoop.
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RSVP for Exclusive Book Tour: First-Party Data Activation [Fenway Park, Boston]
You’re invited to join us inside Fenway Park, home of the Boston Red Sox and one of America’s most iconic sports venues, for a special stop on the First-Party Data Activation book tour. This exclusive event celebrates the power of first-party data to create loyal, lasting customer relationships—just like the Red Sox do with their fans.
Co-author David Joosten will be joined by industry leaders Frank Cespedes and Chris O'Neill for a live conversation exploring how world-class brands are using data to connect deeply with their audiences and unlock new opportunities across marketing and customer experience.
About the speakers
David Joosten is the co-author of First-Party Data Activation and co-founder and former co-CEO of GrowthLoop. A graduate of both Harvard and Stanford, David combines deep technical expertise with marketing strategy, drawing on past roles at Google and in data analytics to help brands unlock the full value of first-party data. Frank Cespedes is a Senior Lecturer at Harvard Business School, where he teaches Entrepreneurial Sales and Marketing and leads executive programs on aligning strategy and sales. A former consultant and managing partner, he is the author of six books and numerous articles on sales, marketing, and strategy, widely recognized for his practical, research-backed insights. Chris O’Neill is the CEO of GrowthLoop. He's also served as the CEO of Evernote and as managing director of Google Canada, among other roles. He's a board member at Gap and founder of Bobcaygeon Capital, which invests in tech companies.
Register todayAbout Fenway Park
Fenway Park, home of the Boston Red Sox, is one of the most iconic and storied venues in American sports. Located in the heart of Boston, it offers a unique and inspiring backdrop for conversations about customer loyalty, data-driven engagement, and brand devotion. It’s the perfect setting to celebrate how first-party data can turn fans into lifelong advocates.
Register today
Why should you attend?
Live Interview at Fenway Park
Experience a dynamic conversation between David Joosten and Frank Cespedes exploring how first-party data is transforming loyalty in sports and beyond.
Red Sox Case Study Spotlight
Get an inside look at how the Red Sox are leveraging data to elevate the fan experience—featured as a key case study in the book.
High-Impact Networking
Connect with a curated group of VPs of Data, VPs of Marketing, and leaders in sports, media, and consumer brands.
Complimentary Copy of the Book
Take home First-Party Data Activation—your playbook for turning customer data into lasting business advantage.
About the book
First Party Data Activation introduces techniques to collect and act on first-party data to drive growth—all with your customer’s consent. You’ll start with the basics of privacy-centric marketing, including the evolving regulations around data collection and usage. Then, you’ll explore concrete techniques for gathering, storing, and analyzing first-party data to level up targeting and personalization, including how to use AI agents and applications effectively. Along the way, you’ll also develop a first-party data platform that provides a clear view of your customers to your marketing tools and teams.
Manning Publishers
Since 1993, Manning has published computer books for professionals--programmers, system administrators, designers, architects, managers and others. Manning's focus is on computing titles at professional levels. They care immensely about the quality of their books; consulting with technical experts on book proposals and manuscripts, nurturing each author to write a first-rate book and finally using as many as two dozen reviewers in various stages of the manuscript all to deliver a top-notch educational resource.
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