Use Case Title

Summary text explaining what the use case/recipe does. High-level. Some of these are currently very long, but I think we can shorten them and bring more content lower on the page.

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Why implement this use case?

Give a summary of the justification behind this use case — why is it helpful/why should a team consider adding it to their marketing flow?

Goal of this use case

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Tools and platforms you need

1

Data Source

Data source, such as a cloud data warehouse like BigQuery, Snowflake, or Redshift.

2

Data Activation

Data activation tool, such as a composable CDP (like GrowthLoop).

3

Ad Platform Destination

Ad platform destination, such as Google Ads, Facebook ads, or DV360.

Data sources you need

List the data sources needed for this particular use case (such as ticket purchases, memberships, etc.)

Memberships

Tickets

Purchases

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How to set up this use case in GrowthLoop

Once you have a DV360 and GrowthLoop account, you will:

Step 1

Link your DV369 account to GrowthLoop to share audience lists (GrowthLoop needs to be listed as a partner account in DV360).

Step 2

Add DV360 as a destination in your GrowthLoop dashboard.

Step 3

Create an audience in GrowthLoop from your organization’s single source of truth data in your cloud data warehouse.

Step 4

Find the audience you want to use and export that audience to DV360.

Step 5

Select your campaign type, export schedule (how often you want the audience to export), and personalization fields.

Step 6

Export the audience to DV360. After that, DV360 will match the synced audience to their database and create a list. In your DV360 dashboard, you’ll be able to select this new list when building campaigns.

Step 7

Link your DV369 account to GrowthLoop to share audience lists (GrowthLoop needs to be listed as a partner account in DV360).

Step 8

Add DV360 as a destination in your GrowthLoop dashboard.

Step 9

Create an audience in GrowthLoop from your organization’s single source of truth data in your cloud data warehouse.

Step 10

Find the audience you want to use and export that audience to DV360.

Step 11

Select your campaign type, export schedule (how often you want the audience to export), and personalization fields.

Step 12

Export the audience to DV360. After that, DV360 will match the synced audience to their database and create a list. In your DV360 dashboard, you’ll be able to select this new list when building campaigns.

See more step-by-step detail in GrowthLoop’s DV360 documentation.

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