DV360
See how a DV360 integration with GrowthLoop helps you target key segments across Google’s vast ecosystem of advertising channels.
Launch an audience to DV360Why use GrowthLoop and DV360?
With a DV360 ads integration, you can use GrowthLoop to build audiences from your cloud data warehouse and export those audiences to Google’s display and video ad platforms — including Gmail, YouTube ads, and Connected TV.
Because GrowthLoop sits on top of your cloud data warehouse, you can build highly targeted audience segments from your single source of truth. Then, use GrowthLoop to sync those segments to DV360, allowing you to launch more personalized and high-performing campaigns.
Common use cases for GrowthLoop and DV360
Common use cases for a GrowthLoop and DV360 integration include:
Best Customer Lookalikes
Cross-sell a new product to high spenders, driving higher customer lifetime value (CLV) and loyalty
Best Customer Lookalikes
Cross-sell a new product to high spenders, driving higher customer lifetime value (CLV) and loyalty
Best Customer Lookalikes
Cross-sell a new product to high spenders, driving higher customer lifetime value (CLV) and loyalty
Best Customer Lookalikes
Cross-sell a new product to high spenders, driving higher customer lifetime value (CLV) and loyalty
Best Customer Lookalikes
Cross-sell a new product to high spenders, driving higher customer lifetime value (CLV) and loyalty
Best Customer Lookalikes
Cross-sell a new product to high spenders, driving higher customer lifetime value (CLV) and loyalty
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How to set up GrowthLoop and DV360
Before setting up a DV360 destination with GrowthLoop, you’ll need to ensure you have a DV360 account.
Once you have a DV360 and GrowthLoop account, you will:
Step 1
Link your DV369 account to GrowthLoop to share audience lists (GrowthLoop needs to be listed as a partner account in DV360).
Step 2
Add DV360 as a destination in your GrowthLoop dashboard.
Step 3
Create an audience in GrowthLoop from your organization’s single source of truth data in your cloud data warehouse.
Step 4
Find the audience you want to use and export that audience to DV360.
Step 5
Select your campaign type, export schedule (how often you want the audience to export), and personalization fields.
Step 6
Export the audience to DV360. After that, DV360 will match the synced audience to their database and create a list. In your DV360 dashboard, you’ll be able to select this new list when building campaigns.
Similar destinations
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Campaign manager 360
Don’t see a destination you need? Check out our full list or request a new destination.
Campaign manager 360
Don’t see a destination you need? Check out our full list or request a new destination.
Campaign manager 360
Don’t see a destination you need? Check out our full list or request a new destination.
Campaign manager 360
Don’t see a destination you need? Check out our full list or request a new destination.
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