GrowthLoop Blog
Articles highlighting the power of unified data and tips for activating that data across customer journeys.
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Approvals & Governance
Why AI is the new engine for retail marketing
Explore how AI can help retail marketers optimize campaigns and unlock new revenue through retail media networks.
All Posts
Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance
Why companies are failing to create a single customer view (and how to fix it)
Learn why organizations don’t actually have a single view of their customers and how to fix it to deliver personalized and relevant sales and marketing.
Data strategy: Why you need one and how to get started
Learn how a data strategy anchored by a central data warehouse lets you activate customer data successfully and make better business decisions company-wide.
Finding the best customer data platform: Why composability should be in your RFP
There are hundreds of customer data platform options. How can you find the best fit for your team? Download our free CDP RFP template to help with your search.
Unified data, unified teams: The blueprint for data transformation
"Data transformation" is more than just a buzzword. Learn why.
How to maximize ROAS without third-party cookies
Digital advertising is an essential way to reach customers across their many online channels — but evolving privacy regulations have made tracking and targeting audiences harder than ever. This guide provides best practices and resources for improving ad performance in our privacy-focused era.
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Hightouch vs Census vs GrowthLoop: Which one is the best for data activation in 2024?
Hightouch vs Census: one is best for data engineers and the other for less experienced users. But for marketers, there’s a better alternative. Learn more.
Guide: Using the GrowthLoop composable customer data platform on Amazon Redshift
Discover how an AWS customer data platform (CDP) will help your marketing team create targeted campaigns faster, improving revenue and ROI.
Salesforce Audience Builder retirement: What are my alternatives?
Discover alternatives to the no-code, marketer-friendly audience segmentation tool.
How to create the best customer acquisition strategy to attract new buyers
Learn how to develop a customer acquisition strategy that converts shoppers into customers, including expert tips and examples for B2B and B2C.
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