It's here! Learn about our new Engagement Suite, a solution that connects data, content, execution, measurement, and AI decisioning.

Flowchart on a cloud background showing marketing automation from entry to sending SMS, email, or push notification.Flowchart on a cloud background showing marketing automation from entry to sending SMS, email, or push notification.
Universal Journeys
Universal Journeys

Orchestrate deeply personalized omnichannel journeys

With Universal Journeys, the GrowthLoop agentic composable CDP gives marketers the power to orchestrate continuously improving customer experiences that fuel compounding growth, engagement, and ROI — all without engineering.

See how it works

The world’s leading enterprises trust GrowthLoop and compound marketing to accelerate their growth.

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Orchestrate Universal Journeys across your entire marketing stack without ever leaving GrowthLoop

GrowthLoop finally closes the marketing loop by giving teams a single place to create, manage, launch, and measure marketing campaigns across channels. That means faster iterations, better results, and compounding growth over time.

  • Ad for protein hydrator with a 15% discount. Features benefits like 22g protein and no added sugar. Messages prompt viewers to grab the deal.
    Engagement Suite
    Send email and SMS with GrowthLoop to close the loop on every campaign

    Skip the complicated and expensive ESP. GrowthLoop Channels allow you to send content and have a truly closed-loop solution. Build the audience, create the email, design the journey, activate the audience, and measure results right within GrowthLoop.

  • Create, browse, and launch content from one central hub
    Engagement Suite
    Create, browse, and launch content from one central hub

    Develop cohesive campaigns and customer experiences across email, SMS, push, and more. With the GrowthLoop Content Library, you can access existing content from destinations, create new content with our built-in editor, and manage assets across every journey.

  • GrowthLoop Journeys - Flowchart showing "New Real-time Events" with three icons, leading to "Entry" and a Gmail icon with "Welcome! Thanks for signing up."
    Send at the perfect moment with Real-time Messaging

    Deliver messages that engage users at exactly the right moment, across every channel, powered by your own data.

  • Connect in real-time with Same-session Personalization
    Connect in real-time with Same-session Personalization

    Adapt on-site and in-app experiences while customers are still engaged, using real-time data with historical user context to deliver the most relevant experience.

  • Seamlessly orchestrate message delivery from a single platform
    Engagement Suite
    Seamlessly orchestrate message delivery from a single platform

    Activate content to your preferred tools from one, central canvas in GrowthLoop. Our Composable Destinations mean you don’t need to switch to different tool workflows or manage separate content systems. Bring your favorite tools and connect.

  • Develop and test content variations in seconds
    Engagement Suite
    Develop and test content variations in seconds

    A/B testing content just got easier, faster, and more effective. With GrowthLoop, you create content variations designed to improve KPIs based on the proprietary Causal Context Graph in your data cloud. Start with a goal and a template, and AI will create on-brand variants.

  • Optimize with intelligent experimentation
    Optimize with intelligent experimentation

    Implement built-in experimentation to test, optimize, and scale winning experiences, enhancing the effectiveness of your marketing strategies through continuous improvement.

Design every journey with precision and control


Create deeply personalized experiences that drive engagement, conversation, and higher lifetime revenue from every customer.


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Custom Attributes

Assign specific characteristics to users within a journey based on predefined logic, allowing for personalization and tailored customer experiences.

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Group Criteria Nodes

Use a single journey step to direct groups of users down various paths based on their attributes, streamlining complex segmentation within your campaigns.

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Manual Mode

Introduce human intervention at specific journey steps, granting full control over customer progression and ensuring critical touchpoints receive personalized attention.

Build growth-driving journeys in seconds

When marketers have the power of agentic AI at their fingertips, they’ll build powerful audiences and revenue-generating campaigns, and make data-driven improvements in seconds.

Explore AI Studio
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Intelligent journeys for every goal

Churn winback and re-engagement
Churn winback and re-engagement

Re-engage lapsed customers with tailored offers based on past purchases.

Cross-sell and upsell
Cross-sell and upsell

Recommend additional products and offers related to past purchases using product categories or purchase propensity data.

First-time purchase
First-time purchase

Build a nurture journey that drives more first-time purchases among prospects that resemble customers with high lifetime value.

Repeat buyers
Repeat buyers

Drive first-time purchasers to buy again with follow-up messages and offers related to their first purchase.

Loyalty and rewards
Loyalty and rewards

Activate your most engaged customers with loyalty programs and exclusive rewards that encourage repeat purchases and referrals.

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Customer story

NASCAR’s journey to data-driven marketing excellence

Read the case study
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Discover how NASCAR transformed its marketing strategy by unifying its data, accelerating campaign launches, and personalizing fan experiences with GrowthLoop.

4,000+

Audiences

1 minute

Time to launch an audience

17M

Integrated customer records

What our customers say about us

  • 5 out of 5

    Helps organize and slice massive amounts of data

    We do a lot of campaign building to target individuals who meet a specified criteria. GrowthLoop takes a process that is very time consuming, upwards of an hour, down to almost nothing, less than 10 minutes! It is incredibly intuitive and easy to use, and you don't need a lot of background or training in order to be proficient with it. I build multiple campaigns a week and use GrowthLoop for almost all of them!

    Loren D.Technical Solutions Manager
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  • 5 out of 5

    GrowthLoop empowers marketing to build audiences fast—with seamless SFMC integration

    The GrowthLoop platform has saved us time when creating new audiences and activating new journeys. In the past, accessing data from our data warehouse was cumbersome and required extensive IT support. Now our Marketing team is empowered to build audiences and activate journeys on their own, without needing significant IT resources. GrowthLoop integrates seamlessly with our ESP, Salesforce Marketing Cloud. The user interface is clean and easy to navigate. The GrowthLoop Support and Customer Success teams have also been instrumental helping to get us onboarded to the platform, both pre- and post-implementation. We look forward to leveraging more of its capabilities, including the analytics and AI tools.

    Isabel B.Enterprise Marketing Manager
    Read more
  • 5 out of 5

    Straightforward UI that speeds up audience segment creation

    The UI is straightforward—very easy to learn and simple to use. It has helped us speed up audience segment creation and do it in a much more efficient way. Speed to activation is a big plus. Being able to quickly build and distribute audiences to their specific destinations has helped us process more campaigns and move faster overall.

    RMN leaderEnterprise retailer
    Read more
  • 5 out of 5

    Simple, effective and powerful

    Growthloop has been a very helpful tool in how we utilize our database. It has helped us tremendously in tapping into our database while integrating with all the services/platforms we use (email & paid advertising). The platform is very easy to use and we have been able to train multiple team members with non-technical backgrounds on how to use it, which they have been able to grasp in a very short amout of time.

    Shivam L.Sr. Digital Marketing Manager
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  • 5 out of 5

    Solid, All-in-One Tool for Audience Building

    Building/sizing real-time audiences and exporting to performance marketing platforms like Meta and LinkedIn is a breeze thanks to GrowthLoop. What used to take a painfully long time - and was only limited to static lists - is now a thing of the past. It has improved the efficiency and effectiveness of our paid advertising efforts as we're now ensuring the right messages are getting in front of the right users.

    Ryan S.Sr. Paid Marketing Manager
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  • 5 out of 5

    GrowthLoop has made our data more accessible to more users

    Growthloop has made it a lot easier for people who aren't proficient in SQL to set up their own lists. Growthloop has also helped limit the number of queries and data extensions we need to create for each send. We can set up all the list logic within Growthloop so that less needs to be done within Salesforce Marketing Cloud. Implementation and ongoing support have been great as well, the whole Growthloop team is very helpful.

    Andrew B.Digital Marketing Manager
    Read More
  • 5 out of 5

    Easily build audiences across channels and teams

    We love how easy it is to use GrowthLoop. As a result, we don't need to spend a lot of time training our users or writing lengthy training documentation. Insead, we can give a brief overview of the tool and our teams can easily begin creating audiences on their own.

    Rachel H.Technical Program Manager
    Read More