Microsoft Ads is a pay-per-click platform that allows you to serve ads across AOL, Yahoo, Bing, and their owned/partner sites. It’s a great complement to the suite of sites included in the Google Ads family, another popular paid media option available as a Flywheel destination.
To set up Microsoft Ads as a destination, you must have the following credentials :
- A username and password for your company’s Microsoft Ads account
- A Customer ID
- An Account ID
You must also have created at least one Customer Match audience manually in the Microsoft Ads interface. When you create a Customer Match audience in Microsoft Ads, you will be asked to agree to the Terms & Conditions. Once you have accepted these terms and manually created the Customer Match audience, GrowthLoop can successfully send audiences via the Microsoft Ads API.
If you have these credentials on hand and have previously created a Customer Match audience, you can skip down to Setting Microsoft Ads as a Destination.
Finding Your Account ID
You can find your Account ID, make sure you’re logged into Microsoft ads and visit this link. The numeric series that follows “aid=” at the end of your organization’s URL is your Account ID.
Finding Your Customer ID
Similar to the Account ID, you can also find the Customer ID in the URL. The string of numbers that appears after the tag "cid=" is your Customer ID.
Once you have your Customer and Account IDs, you’re ready to connect Microsoft Ads as an audience destination!
Setting Microsoft Ads as a Destination
Select Destinations from the left rail of your Flywheel home screen.
Click NewDestination on the top right.
Scroll to the Ads section and click Add Microsoft Ads.
You will be redirected to a Microsoft Ads login page, where you will enter the login credentials you use to access your company’s Microsoft Ads account.
Once you have entered these credentials, you will be redirected back to the GrowthLoop application. A modal window will appear asking you to enter the following information:
Destination Name: A custom name for your Microsoft Ads destination.
Sync Frequency: The frequency at which Flywheel will export audiences to your destination (hourly or daily).
Refresh Token: DO NOT EDIT. Flywheel auto-populates this field based on the Microsoft Ads authentication performed in the previous step.
Customer ID: Your Customer ID
Account ID: Your Account ID
Click Create and you are set to export your first audience to Microsoft Ads! You can confirm that your Microsoft Ads account is connected by clicking Destinations on the left rail.
Finding Your Audience in Microsoft Ads
To find an exported audience in Microsoft Ads, navigate to Tools > Audiences. Your audience will land here as a Customer Match List.
NOTE: The Account used to authenticate with Microsoft Ads needs to have created at least one Customer Match audience manually in the Microsoft Ads UI before the Account can be used to send via GrowthLoop (via Bulk API). When creating your first, manual Customer Match list, you are asked to agree to the Terms & Conditions. Once checked and done successfully once, the GrowthLoop export process should work without issue.
Experiencing any issues connecting to Microsoft Ads as a destination? Reach out to us at email@example.com and we’ll be in touch shortly!
Looking to connect other sales and marketing destinations for audience activation? Click Here to find more information in our Help Center!