This article outlines the steps necessary to set up Marketo as a GrowthLoop destination and begin exporting audiences for activation.
Requirements
To connect the GrowthLoop application to Marketo, we need the following:
- Access token (client ID and client secret)
- Instance URL
Marketo Access Token
You will need an access token in Marketo to enable connection to the GrowthLoop application. To find your access tokens or create a new one, follow the Marketo instructions for Creating an Access Token. Following the steps provided will create a Client ID and Client Secret, which should be accessible for later use connecting to the GrowthLoop application.
Marketo Instance URL
Follow the instructions in this Marketo documentation to find the base URL for your Marketo Rest endpoint. Save this URL without the "/rest" to be used as the instance URL when connecting to the GrowthLoop application. If you don’t remove the “/rest” part of the base URL, your connection will not work.
Setting Marketo as a Destination
Select Destinations from the left rail of your GrowthLoop home screen.
Click New Destination on the top right.
Scroll to the CRM section and click Add Marketo.
A modal will appear to configure the connection to Marketo. Enter the required information:
- Destination Name: A custom name for your destination.
- Sync Frequency: The frequency at which GrowthLoop will export audiences to Marketo (hourly or daily).
- Client ID: created when creating an access token
- Client Secret: created when creating an access token
- Instance URL: endpoint base URL without the “/rest”
Click Create and you are set to export your first audience to Marketo! You can confirm that your Marketo account is connected by clicking Destinations on the left rail.
Experiencing any issues connecting to Marketo as a destination? Reach out to us at solutions@GrowthLoop.com and we’ll be in touch shortly!
Looking to connect other sales and marketing destinations for audience activation? Click Here to find more information in our Help Center!
