How the Arizona Diamondbacks unlocked the value of their data
GrowthLoop empowered the Diamondbacks to run smarter campaigns and drive measurable results by making their data accessible to marketers.
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The Arizona Diamondbacks are a Major League Baseball team known for their dedication to fans and a data-driven approach to ticketing, marketing, and fan engagement. Their analytics team plays a pivotal role in leveraging data to support revenue-generating efforts across the organization.
In-house data built for precision, but hard to scale
The Diamondbacks’ analytics team had invested heavily in building custom, in-house databases to manage ticketing and marketing operations. While their data systems were precise and tailored to their needs, enabling marketers to access and use this data effectively remained a challenge.
Enabling marketers without overburdening the analytics team
The analytics team struggled to meet the demand for audience segments and insights. Challenges included:
- Time-intensive processes - Analysts spent hours creating lists, leaving little time for strategic projects.
- Outdated audience data - Marketers relied on incomplete or stale lists, leading to poor campaign results.
- Integration limitations - Existing tools required uploading and copying data, which was inefficient and couldn’t leverage years of historical insights.
A composable platform that bridges marketing and data
GrowthLoop seamlessly integrated with the Diamondbacks’ existing data cloud, providing marketers with self-serve tools to create campaigns without analyst intervention.
- Direct integration with the data cloud - GrowthLoop connected directly to the Diamondbacks’ Google Cloud-hosted database, ensuring marketers could access real-time, accurate data without moving or duplicating it.
- Intuitive tools for marketers - Features like dropdown menus made building audiences easy, eliminating room for user error and boosting efficiency.
- Scalable and secure - GrowthLoop maintained the data within the Diamondbacks’ cloud, ensuring security and enabling the use of up to six years of historical data for smarter audience targeting.
More efficient workflows, better campaigns, and unlocked potential
With GrowthLoop, the Diamondbacks quickly saw meaningful improvements:
- Saved time for analysts - The analytics team saved 2-3 hours per week by eliminating manual list generation.
- Improved campaign outcomes - Marketers used accurate, up-to-date data to target campaigns more effectively, increasing ticket sales and generating better ROI.
- Optimized use of historical data - GrowthLoop enabled the use of years of historical insights, empowering more strategic and creative campaigns without compromising data security.
The Diamondbacks are continuing to expand their use of GrowthLoop, connecting more data sources, refining workflows, and empowering their team to achieve even greater results.
Learn how GrowthLoop can help you meet your goals
Get in touch with our team to learn how you can use GrowthLoop to activate data from your data warehouse to drive more revenue.